• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Gestion de l’analyse des données

    Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data Synthesis, Data Capture, Data Modeling, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication

    ★ 4.5 (10) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Cell Biology, Informatics, Biology, Data Collection

    ★ 3.4 (21) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • H

    HubSpot Academy

    مندوب مبيعات HubSpot

    Skills you'll gain: Sales Presentation, Sales Presentations, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Persona Development, Data Visualization, Prospecting and Qualification, Sales Training, Sales Development, Technical Sales, Sales Strategy, Sales Process, Customer Relationship Building, Target Audience, Data-Driven Decision-Making, Sales, General Sales Practices, Customer Acquisition Management

    ★ 4.3 (6) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Health Informatics and Marketspace

    Skills you'll gain: Health Informatics, Clinical Informatics, Epic EMR, Health Information Management and Medical Records, Health Systems, Health Information Management, Interoperability, Health Technology, Medical Records, Health Care, Electronic Medical Record System, Health Policy, Clinical Documentation, Medical Terminology, Stakeholder Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Getting Started With Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Codio

    Data Analysis in Python

    Skills you'll gain: Matplotlib, Statistical Methods, Statistical Hypothesis Testing, Plot (Graphics), Data Analysis, Statistical Analysis, Data Import/Export, Data Visualization, Data Cleansing, Probability & Statistics, Data Manipulation, Descriptive Statistics, Pandas (Python Package), Data Wrangling, Correlation Analysis, Python Programming, Programming Principles, Computer Programming, Scripting, Computational Logic

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Advanced Excel Tools for Data Analysis

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Dashboard Creation, Microsoft Excel, Financial Modeling, Excel Macros, Data Presentation, Interactive Data Visualization, Data Import/Export, Spreadsheet Software, Data Modeling, Forecasting, Workflow Management, Statistical Methods, Excel Formulas, Simulation and Simulation Software, Data Storytelling, Finance, Financial Forecasting, Data Analysis

    ★ 4.3 (11) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Apache Kafka - An Introduction

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Scalability

    ★ 3.7 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado System

    Biostatistics Study Design and Analysis for Grant Writing

    Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Medical Science and Research, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Science and Research, Quantitative Research, Data Collection, Statistical Modeling

    ★ 5 (12) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Foundations & Methods

    Skills you'll gain: People Analytics, Report Writing, Statistical Reporting, Data Literacy, Business Reporting, Management Reporting, Data Presentation, Excel Formulas, Data Storytelling, Data Analysis, Business Writing, Microsoft Excel, Analytics, Statistical Methods, Plot (Graphics), Technical Communication, Statistical Hypothesis Testing, Executive Presence, Stakeholder Communications, Persuasive Communication

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Use vídeos en sus posts de redes sociales con Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production

    ★ 4.8 (8) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Data Analysis Expressions (DAX), Spreadsheet Software, Excel Macros, Data Presentation, Data Analysis, Chart.js, Data Mart, Spatial Data Analysis, Automation, Decision Tree Learning, IT Automation, Course Development, Strategic Decision-Making, C and C++, Design, AI Workflows

    ★ 4.9 (32) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…347348349…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok