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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Banco Interamericano de Desarrollo

    Données pour l'efficacité des politiques publiques

    Skills you'll gain: Data Literacy, Data Ethics, Policy Analysis, Public Policies, Data-Driven Decision-Making, Tree Maps, Data Analysis, Data Collection, Data Management, Program Evaluation, Data Quality, Research, Research Methodologies

    Beginner · Course · 1 - 3 Months

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    AI CERTs

    Blockchain for Leaders

    Skills you'll gain: Blockchain, Business Leadership, FinTech, Strategic Leadership, Leadership, Business Transformation, Emerging Technologies, Business, Health Technology, Regulatory Compliance, Business Planning, Legal Risk, Supply Chain Management, Compliance Management, Payment Systems, Cloud Computing, Cryptography, Distributed Computing, Cloud Computing Architecture, Artificial Intelligence

    Intermediate · Course · 3 - 6 Months

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    Google Cloud

    Getting Started with Vector Search and Embeddings

    Skills you'll gain: Embeddings, Google Cloud Platform, Vector Databases, Text Mining, Applied Machine Learning, Cloud Computing

    Intermediate · Project · Less Than 2 Hours

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    Whizlabs

    GCP: Database and Storage

    Skills you'll gain: Google Cloud Platform, Looker (Software), Dataflow, Data Migration, Data Infrastructure, Cloud Computing Architecture, Cloud Storage, Data Pipelines, Cloud Computing, NoSQL, Data Processing, Data Storage, Data Visualization, Databases, Scalability, Capacity Management

    Advanced · Course · 1 - 4 Weeks

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    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Data Manipulation, Unstructured Data, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Feature Engineering, Algorithms, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

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    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding

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    Intermediate · Course · 1 - 3 Months

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    Coursera

    Beyond basics: Advanced Data Analysis with Python

    Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Data-Driven Decision-Making, Health Information Management and Medical Records, Business Process Automation

    Beginner · Course · 1 - 4 Weeks

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    Packt

    NLP – Embeddings & Text Preprocessing in Python

    Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Data Processing, Multilingualism, Applied Machine Learning, Pandas (Python Package), Data Transformation, NumPy, Scikit Learn (Machine Learning Library), Computer Programming, Software Installation

    Intermediate · Course · 1 - 3 Months

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    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Data Visualization Software, Data Analysis, Sales Strategy, Key Performance Indicators (KPIs), Trend Analysis, Performance Analysis, Investment Management, Financial Data

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

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    Packt

    DeepSeek R1 AI: 25 Real World Projects in AI for Beginners

    Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging

    Beginner · Course · 1 - 3 Months

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    Northeastern University

    Engineering Probability and Statistics Part 1

    Skills you'll gain: Probability & Statistics, Probability Distribution, Probability, Statistical Modeling, Exploratory Data Analysis, Statistical Analysis, Bayesian Statistics, Descriptive Statistics, Data Analysis, Statistical Visualization, Correlation Analysis, Reliability

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Données pour l'efficacité des politiques publiques: Banco Interamericano de Desarrollo
  • Blockchain for Leaders: AI CERTs
  • Getting Started with Vector Search and Embeddings: Google Cloud
  • GCP: Database and Storage: Whizlabs
  • Introduction to NLP and Syntactic Processing: Packt
  • Tableau Fundamentals Case Study - Ecommerce Analysis: Corporate Finance Institute
  • Beyond basics: Advanced Data Analysis with Python: Coursera
  • NLP – Embeddings & Text Preprocessing in Python: Packt
  • Learn Tableau by Working on Exciting Dashboards: Packt
  • Using BigQuery Machine Learning for inference: Google Cloud

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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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