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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing Management, Marketing, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Cross-Channel Marketing, Global Marketing, Digital Transformation, Case Studies, digital literacy, Digital Marketing, Business Strategy, Innovation

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    Universidad de Palermo

    Fundamentos del Marketing

    Skills you'll gain: Branding, Brand Marketing, Marketing, Brand Management, Marketing Management, Brand Strategy, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Planning, Marketing Strategies, Target Market, Business Marketing, Marketing Strategy and Techniques, Marketing Operations, Market Opportunities, Product Marketing, Target Audience, Business Strategy, Customer Insights

    ★ 4.8 (280) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Digital Marketing Essentials

    Skills you'll gain: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Pay Per Click Advertising, Marketing Effectiveness, Social Media Marketing, Strategic Marketing, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI-Powered Marketing & CRM

    Skills you'll gain: Prompt Engineering, HubSpot CRM, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Prompt Patterns, Email Automation, Marketing Analytics, Prompt Engineering Tools, AI Personalization, Customer Insights, Customer Relationship Management, Generative AI, Data-Driven Marketing, Email Marketing, ChatGPT, Lead Generation, AI Workflows, Customer Data Management, Marketing Strategies

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Leverage AI in Marketing

    Skills you'll gain: Market Research, Data-Driven Marketing, Marketing Automation, Market Intelligence, Marketing Strategies, Marketing Operations, Competitive Intelligence, Decision Intelligence, Customer Insights, Marketing Planning, Campaign Planning, AI Integrations, Competitive Analysis, Research Reports, Model Evaluation, Data Synthesis, Trend Analysis, Cost Benefit Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Prompt Engineering Tools, Personalized Campaigns, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI literacy, AI Enablement, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    ★ 4.2 (26) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimize CRM for Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Data Cleansing, Customer Relationship Management, Data Quality, Data Maintenance, Customer Data Management, Data-Driven Marketing, Marketing Automation, Data Integrity, Workflow Management, Data Validation, Auditing, Records Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Marketing Project & Campaign Management

    Skills you'll gain: Go To Market Strategy, Performance Analysis, Digital Advertising, Milestones (Project Management), Persuasive Communication, Storytelling, Digital Marketing Campaigns, Project Management, Product Marketing, Project Performance, Presentations, Team Leadership, Project Management Software, Campaign Planning, Data Visualization, Data Sharing, Marketing Analytics, Advertising, Agile Methodology, Cross-Functional Collaboration

    ★ 3.2 (6) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email Marketing & Lifecycle Automation

    Skills you'll gain: Email Marketing, Marketing Automation, Copywriting, Campaign Management, Performance Analysis, HubSpot CRM, Campaign Planning, Conversion Funnel Analysis, Target Audience, Customer Engagement, Key Performance Indicators (KPIs), Workflow Management, Brand Marketing, Visual Design

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Wholesaling, Market Dynamics, Revenue Management, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Demand Planning, Process Optimization, Coordination, Analysis

    ★ 4.8 (19) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Unstructured Data, Statistical Machine Learning, Marketing Analytics, Social Media Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Scientific Visualization, Statistical Methods

    ★ 3.2 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
1…343536…585

In summary, here are 10 of our most popular social media marketing courses

  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Fundamentos del Marketing: Universidad de Palermo
  • Digital Marketing Essentials: Madecraft
  • AI-Powered Marketing & CRM: Coursera
  • Leverage AI in Marketing: Coursera
  • AI for Marketing: AI Business School
  • Optimize CRM for Marketing: Coursera
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Marketing Project & Campaign Management: Coursera
  • Email Marketing & Lifecycle Automation: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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