• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • U

    Universidades AnĂĄhuac

    Derecho romano

    Skills you'll gain: Case Law, Legal Writing, Political Sciences, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Fundamentos de InteligĂȘncia Artifical em Marketing

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    EducaciĂłn Basada en Evidencias

    Skills you'll gain: Education and Training, Pedagogy, Research, Research Methodologies, digital literacy, Information Management

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Advanced Credit Risk Modeling - IT Sector

    Skills you'll gain: Financial Statement Analysis, Working Capital, Credit Risk, Financial Analysis, Risk Modeling, Financial Modeling, Financial Data, Risk Analysis, Analysis, Risk Management, Cash Flows, Income Statement, Balance Sheet, Business Metrics, Trend Analysis, Bankruptcies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Marketing Analytics, Product Testing, Sprint Planning, A/B Testing, Driving engagement, Agile Methodology, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Execution and Evaluation

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Qualitative Methods for Quantitative People (with GenAI)

    Skills you'll gain: Large Language Modeling, Responsible AI, Decision Making, Team Management, Resource Allocation, Generative AI, Qualitative Research, Prompt Engineering, Analysis, Communication, Project Management, Data Ethics, Data-Driven Decision-Making, Data Storytelling, Data Visualization

    2.8
    Rating, 2.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • F

    Fundação Instituto de Administração

    Engajamento, ConversĂŁo e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad CatĂłlica del PerĂș

    Proyecto Final de Fundamentos de UX y requisitos de software

    Skills you'll gain: User Story, User Experience Design, Persona (User Experience), User Experience, System Requirements, Functional Requirement, User Requirements Documents, User Research, Requirements Analysis, Human Centered Design, Software Documentation, Requirements Elicitation

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades AnĂĄhuac

    Ciencia de Datos e IA : De los Fundamentos a la PrĂĄctica

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Cleansing, Time Series Analysis and Forecasting, Database Management, Artificial Neural Networks, SQL, Databases, Keras (Neural Network Library), Deep Learning, Applied Machine Learning, Tensorflow, Statistical Modeling, Data Modeling, Data Visualization Software, Forecasting, Pandas (Python Package), Data Science, Supervised Learning, Convolutional Neural Networks

    3
    Rating, 3 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Business Strategy Analysis, Execution & Evaluation

    Skills you'll gain: Business Strategy, Process Optimization, Operational Analysis, Contingency Planning, Business Process Reengineering, Business Planning, Process Improvement, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Strategic Leadership, Business Analysis, Organizational Effectiveness, Operational Efficiency, Program Evaluation, Performance Measurement, Business Operations, Portfolio Management, Operations Management, Business

    Beginner · Specialization · 1 - 3 Months

1
336337338
375

In summary, here are 10 of our most popular market research courses

  • Derecho romano: Universidades AnĂĄhuac
  • Fundamentos de InteligĂȘncia Artifical em Marketing: Fundação Instituto de Administração
  • EducaciĂłn Basada en Evidencias: Universidad Nacional AutĂłnoma de MĂ©xico
  • Advanced Credit Risk Modeling - IT Sector: EDUCBA
  • Product Management For UX People: Packt
  • Execution and Evaluation: University of Colorado Boulder
  • Qualitative Methods for Quantitative People (with GenAI): Vanderbilt University
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Engajamento, ConversĂŁo e o Consumidor: Fundação Instituto de Administração
  • Proyecto Final de Fundamentos de UX y requisitos de software: Pontificia Universidad CatĂłlica del PerĂș

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackÂź Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok