Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Digital Marketing Campaigns, Marketing Analytics, Marketing Channel, Campaign Management, Digital Marketing, Campaign Planning, Marketing Budgets, Performance Measurement, Digital Marketing Tools, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Power BI, Key Performance Indicators (KPIs), Performance Reporting, Graphing, Business Reporting, Analysis, Trend Analysis
★ 4.2 (11) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Underwriting, Insurance, Insurance Policies, Lending and Underwriting, Actuarial Science, Risk Analysis, Risk Modeling, Financial Industry Regulatory Authorities, Financial Services, Risk Management, Risk Management Framework, Risk Mitigation, Financial Regulation, Estimation, Regulatory Compliance, Financial Regulations, Data-Driven Decision-Making, Analytics, Finance, Business
★ 5 (22) · Mixed · Course · 1 - 3 Months

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Excel Macros, Excel Formulas, Microsoft Excel, Financial Data, Financial Forecasting, Spreadsheet Software, Financial Analysis, Financial Modeling, Budgeting, Data Cleansing, Revenue Forecasting, Management Reporting, Data Validation, Forecasting, Pivot Tables And Charts, Generative AI, Trend Analysis, Visual Basic (Programming Language), Data Analysis
Advanced · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Data Analysis, Data Visualization Software, Data Science, Python Programming, Analysis, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment
★ 3.8 (10) · Mixed · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Promotional Strategies, Interviewing Skills, Social Media, Product Improvement
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Regression Analysis, Logistic Regression, Correlation Analysis, Statistical Inference, Model Evaluation, Statistical Methods, Statistics, Data Analysis, Statistical Modeling, Statistical Analysis, Mathematical Modeling, Probability & Statistics, Predictive Modeling, Probability
★ 4.6 (24) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Performance Measurement, Microsoft 365, Performance Analysis, Business Research, Customer experience improvement, Customer Insights, Analysis, Customer Analysis, Market Research, User Research, Business Strategy
★ 4.4 (25) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: A/B Testing, Pandas (Python Package), Matplotlib, Plotly, Statistical Methods, GitHub, Data Manipulation, Statistical Hypothesis Testing, Version Control, Statistical Analysis, Data Science, Data Visualization Software, Python Programming, NumPy, Statistics, Data Analysis, Git (Version Control System), Collaborative Software, AI Workflows, Data Transformation
★ 3.7 (9) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Scientific Visualization, Applied Machine Learning, Model Training, Classification Algorithms, Predictive Modeling, Deep Learning, Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Diagnostic Tests, Python Programming
★ 4.9 (10) · Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Drive Engagement, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Brand Strategy, Digital Transformation, Target Audience, Community Development, Peer Review
Mixed · Course · 1 - 4 Weeks