Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Google Sheets, Excel Formulas, Spreadsheet Software, Data Presentation, Dashboard, Real Time Data, Market Data, Data Visualization Software, Data Analysis, Financial Data
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Branding, Intercultural Competence, Stakeholder Management, Decision Making, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools
Beginner · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Geospatial Information and Technology, Color Theory, Tree Maps, Data Storytelling, Heat Maps, Data Mapping, Text Mining, Unstructured Data, Network Analysis
Intermediate · Course · 1 - 3 Months

Università di Napoli Federico II
Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Statistical Methods, Probability, Data Science, Probability & Statistics, Statistical Analysis, Probability Distribution, Statistical Modeling, Bayesian Statistics, Statistical Inference, Sampling (Statistics), R Programming, Statistical Visualization
Build toward a degree
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Big Data, Data Analysis, Exploratory Data Analysis, AI Enablement, Data Preprocessing, Generative AI, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, Google Cloud Platform, Data Transformation, JSON, SQL, Data Storage Technologies, Analytics
Advanced · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, User Experience Design, Usability, Functional Requirement, System Requirements, User Experience, Requirements Analysis, Persona (User Experience), User Research
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Professionalism
Beginner · Course · 1 - 3 Months