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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Maryland, College Park

    Digital Marketing 2

    Skills you'll gain: Data-Driven Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Digital Marketing, Digital Marketing Tools, Search Engine Marketing, Paid media, Digital Marketing Campaigns, Web Analytics, Online Advertising, Advanced Analytics, A/B Testing, Apache Hadoop, Applied Machine Learning, Machine Learning Methods, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Brand Voice for Social Content

    Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Electronic Media, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Personally Identifiable Information, Digital Assets, Digital Content, Digital Publishing, Network Infrastructure, Telecommunications, Legal Strategy, Legal Risk, Market Dynamics, Case Law, Lawsuits, Open Source Technology, Market Share, Economics, Legal Proceedings

    ★ 4.8 (1.1K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    ★ 4.5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Madecraft

    Digital Marketing Essentials

    Skills you'll gain: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Pay Per Click Advertising, Marketing Effectiveness, Social Media Marketing, Strategic Marketing, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Acción Comunitaria. Enfoques para la transformación social

    Skills you'll gain: Community Organizing, Community Development, Social Justice, Community and Social Work, Media and Communications, Public Policies, Social Work, Health Policy, Economics, Policy, and Social Studies, Policy Analysis, Social and Human Services, Discussion Facilitation, Social Sciences, Community Health, Advocacy, Public Health, Policy Development, Persuasive Communication, Ethical Standards And Conduct

    ★ 4.6 (77) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universitat Autònoma de Barcelona

    Educación Social: Ámbitos de acción y reflexión

    Skills you'll gain: Community Development, Social Work, Community Outreach, Social Sciences, Education and Training, Social Justice, Community and Social Work, Social Impact, Childhood Education and Development, Pedagogy, Digital pedagogy, Sustainable Development, Adult Learning Principles, Cultural Diversity, Diversity Awareness, digital literacy, Ethical Standards And Conduct

    ★ 4.6 (96) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • L

    LearnKartS

    AI Marketing Automation

    Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, Content Scheduling, ChatGPT, Email Marketing, MarTech, AI Product Strategy, AI Personalization, Digital Marketing Tools, OpenAI API, LLM Application, Social Media Content, Social Media Management, Automation, Generative AI Agents, Generative AI, Data-Driven Decision-Making, Business Analysis, AI Workflows

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    ★ 4.3 (535) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Viral Marketing And Growth Hacking With Content Marketing

    Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies

    Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Applied Machine Learning, Unstructured Data, Statistical Machine Learning, Marketing Analytics, Social Media Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Text Mining, Data Analysis, Model Evaluation, Scientific Visualization, Statistical Methods

    ★ 3.2 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
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In summary, here are 10 of our most popular social media marketing courses

  • Digital Marketing 2: University of Maryland, College Park
  • Brand Voice for Social Content: Coursera
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
  • Digital Marketing Analytics: University of Maryland, College Park
  • Digital Marketing Essentials: Madecraft
  • Acción Comunitaria. Enfoques para la transformación social: Universitat Autònoma de Barcelona
  • Educación Social: Ámbitos de acción y reflexión: Universitat Autònoma de Barcelona
  • AI Marketing Automation: LearnKartS
  • Foundations of Marketing Analytics: Emory University

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Market (economics) (28)
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Digital Marketing (13)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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