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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Driving engagement, Content Management Systems, Web Analytics, Keyword Research, Performance Measurement, Performance Improvement, Copywriting, Process Optimization, Web Content Accessibility Guidelines, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Communications, Target Market

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    722 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Commencer avec Facebook Analytics

    Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    246 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Digital Advertising, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing Budgets, Content Performance Analysis, Media Buying, Keyword Research, Social Media Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Data Analytics

    Skills you'll gain: Feature Engineering, Data Ethics, Data Analysis, Machine Learning Algorithms, Analytics, Exploratory Data Analysis, Data Preprocessing, Data Cleansing, Unsupervised Learning, Data Science, NumPy, Data Manipulation, Data Transformation, Pandas (Python Package), Classification Algorithms, Dimensionality Reduction, Data Structures, Regression Analysis, Python Programming, Data Visualization

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Data Analytics and Big Data

    Skills you'll gain: Database Design, Relational Databases, Database Systems, Database Management, NoSQL, Databases, Database Development, SQL, Big Data, Model Evaluation, Apache Hadoop, Database Management Systems, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Exploratory Data Analysis, Transaction Processing, Data Preprocessing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    96 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Optimize Content with SEO and Analytics: Coursera
  • Mastering Business Essentials: Marketing: Emory University
  • Marketing e Data Science: Fundação Instituto de Administração
  • Meta Social Media Marketing Capstone: Meta
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • Commencer avec Facebook Analytics: Coursera
  • Marketing digital para E-commerce: Universidad de Palermo
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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