• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology: Workplace of the Future

    Skills you'll gain: Digital pedagogy, Technical Communication, Distributed Computing, Digital Transformation, Cloud Technologies, Cloud Computing, Computer Science, Hypertext Markup Language (HTML), Telecommuting, Cloud Storage, Automation, Data Access, Data Analysis, Data Science, Amazon Web Services, SQL, Databases

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Print Design

    Skills you'll gain: Color Matching, Graphic and Visual Design Software, Layout Design, Visual Design, Creative Design, Image Quality

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building AI Agents with DeepSeek using Make.com

    Skills you'll gain: Make.com, Email Automation, Deepseek, Agentic Workflows, AI Workflows, AI Orchestration, LLM Application, DeepSeek API, No-Code Development, Automation, AI Integrations, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Alcanza tu audiencia en Instagram con influenciadores

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Drive Engagement, Social Media, Social Media Management, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Sales Copywriting And Landing Page Optimization With ChatGPT

    Skills you'll gain: Sales Strategy, Closing (Sales), Marketing Psychology, Marketing Materials, Product Promotion, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, General Sales Practices, Video Production, Marketing Strategies, Target Audience, Conversion Funnel Analysis, Prompt Engineering, ChatGPT, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    STARWEAVER

    Build a Data Warehouse Using BigQuery

    Skills you'll gain: Data Warehousing, Data Architecture, SQL, Business Intelligence, Data Pipelines, Data Modeling, Data Management, Data-Driven Decision-Making, Query Languages, Business Analytics, Data Transformation, Performance Tuning, Cloud Computing, Cloud Management, Scripting, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Interactive Reporting and Visualization in Power BI

    Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Power BI, Data Storytelling, Data Visualization Software, Dashboard, Dashboard Creation, Business Reporting, Advanced Analytics, Compliance Reporting, Design Elements And Principles, User Experience

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI Foundation for HR Professionals

    Skills you'll gain: Recruitment Strategies, Generative AI, Recruitment, Employee Onboarding, Talent Recruitment, New Hire Orientations, Human Resources Management and Planning, AI Personalization, Talent Acquisition, Human Resources, Human Resource Strategy, Email Automation, Employee Engagement, Talent Management, AI Integrations, Automation, Collaboration, IT Automation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started With Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…329330331…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok