• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • G

    Google

    Leadership and Influencing Skills

    Skills you'll gain: People Management, Organizational Leadership, Stakeholder Communications, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Wesleyan University

    Data Analysis and Interpretation Capstone

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Science, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    فهم مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Get Started with Messaging & Collaboration Apps: Teams/Zoom

    Skills you'll gain: Microsoft Teams, Slack (Software), Google Workspace, Collaborative Software, Productivity Software, Microsoft 365, Virtual Teams, Meeting Facilitation, Communication, Scheduling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Programming for Designers

    Skills you'll gain: Object Oriented Programming (OOP), Animation and Game Design, Interactive Data Visualization, Software Design, Program Development, Data Structures, Visualization (Computer Graphics), Interactive Design, Programming Principles, Graphic and Visual Design, Python Programming, Generative AI, Simulations, Computer Graphics, Design, Computational Logic, Creative Design, Computer Programming, Computational Thinking, File I/O

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    ESSEC Business School

    Déployer l'économie circulaire dans les organisations

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Climate Change Programs, Business Transformation, Environmental Social And Corporate Governance (ESG), Systems Thinking, Business Modeling, Waste Minimization, Innovation, Case Studies, Resource Utilization, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia Darden School Foundation

    Sustainable Supply Chains

    Skills you'll gain: Sustainability Standards, Supply Chain Management, Supply Chain Planning, Corporate Sustainability, Procurement, Sustainable Development, Supplier Management, Transportation, Supply Chain, and Logistics, Environmental Regulations, Logistics, Environmental Social And Corporate Governance (ESG), Risk Management Framework, Public Policies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Asian American History and Identity: An Anti-Racism Toolkit

    Skills you'll gain: Diversity Awareness, Community Organizing, Social Justice, Intercultural Competence, Cultural Diversity, Immigration Law, Cultural Sensitivity, World History, Media and Communications

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    التحدث والتواصل بثقة | Communicating With Confidence

    Skills you'll gain: Communication, Verbal Communication Skills, Public Speaking, Active Listening, Rapport Building, Non-Verbal Communication, Assertiveness, Interpersonal Communications, Emotional Intelligence, Stress Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    209 reviews

    Beginner · Course · 1 - 3 Months

1…326327328…500

In summary, here are 10 of our most popular social media marketing courses

  • Leadership and Influencing Skills: Google
  • Data Analysis and Interpretation Capstone: Wesleyan University
  • فهم مستخدم فيسبوك المعتدل: Coursera
  • Get Started with Messaging & Collaboration Apps: Teams/Zoom: SkillUp
  • Product Innovation Management: University of Colorado Boulder
  • Programming for Designers: University of Michigan
  • Déployer l'économie circulaire dans les organisations: ESSEC Business School
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Sustainable Supply Chains: University of Virginia Darden School Foundation
  • Asian American History and Identity: An Anti-Racism Toolkit: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok