Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Research, Organizational Effectiveness, Employee Training, Business Research, Employee Surveys, Research Methodologies, Internal Communications, Environment Health And Safety, Program Evaluation
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Software, Box Plots, Data Analysis, Health Policy, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Digital pedagogy, Technical Communication, Digital Transformation, Cloud Computing, Big Data, Hypertext Markup Language (HTML), Cloud Storage, File Transfer Protocol (FTP), Data Science, Amazon Web Services, SQL, Databases
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, No-Code Development, Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Machine Learning, Business Metrics, Data Storytelling, User Experience Design, Generative AI, Business Analytics, Regulation and Legal Compliance, AI Workflows, Scalability, Data Validation, Dashboard, Automation, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Manipulation, Tidyverse (R Package), Data Wrangling, Data Analysis, R Programming, Exploratory Data Analysis, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logo Design, Graphic Design, Graphic and Visual Design Software, Design, Marketing Design, Brand Awareness, Social Media, Social Media Content, Social Media Marketing, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Spreadsheet Software, Business Analysis, Data Manipulation, Excel Formulas, Data Analysis, Text Mining, Statistical Reporting, Data Presentation, Data Processing
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Analysis, Big Data, Data Visualization, Analytics, Google Cloud Platform, Network Analysis, Cloud Management, Data Access, Query Languages
Beginner · Project · Less Than 2 Hours

Universitat Politècnica de València
Skills you'll gain: SQL, Data Integrity, Database Management, Relational Databases, Database Systems, Databases, Query Languages, Database Design, Web Applications, Application Security, Server Side, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research
Beginner · Guided Project · Less Than 2 Hours