• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • S

    Starweaver

    AI-Powered Business Operations

    Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentations, Google Gemini, Sales Strategy, ChatGPT, Generative AI, Sustainable Development, Social Impact, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Hot New Release
    Hot New Release
    C

    California Institute of the Arts

    The Art of Filmmaking

    Skills you'll gain: Adobe Premiere, Peer Review, Cinematography, Video Editing, Videography, Video Production, Post-Production, Storyboarding, Photo/Video Production and Technology, Editing, Creativity, Media Production, Visual Design, Graphic and Visual Design, Design Elements And Principles, Storytelling, Creative Design, Content Creation, Graphic and Visual Design Software, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Introducción a la producción musical

    Skills you'll gain: Music Theory, Music, Post-Production, Media Production, Musical Composition, Music History, Digital Publishing, Software Installation, Creativity, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • I

    Imperial College London

    Foundations of Public Health Practice: Behaviour & Behaviour Change

    Skills you'll gain: Health Promotion, Behavioral Economics, Public Health, Applied Behavior Analysis, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Cultural Diversity, Psychology, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Museum of Modern Art

    Reimagining Blackness and Architecture

    Skills you'll gain: Storytelling, Public History, Community Development, Social Justice, Cultural Responsiveness, Creativity, Art History, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Liberal Arts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Geneva

    Climate Change and Water in Mountains: A Global Concern

    Skills you'll gain: Climate Change Adaptation, Water Resources, Hydrology, Risk Management, Water Quality, Natural Resource Management, Environment, Climate Change Mitigation, Sustainable Development, Social Network Analysis, Governance, Health Disparities, Environmental Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    329 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    كيفية إنشاء حساب إعلان وتحريره على موقع بينترست

    Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Successful Pinterest Pins for Business in Canva

    Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Storytelling, Photo/Video Production and Technology, Graphic Design, Digital Publishing, Driving engagement, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Bewirb dein Kleinunternehmen auf Facebook mit Canva

    Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

1…310311312…501

In summary, here are 10 of our most popular social media marketing courses

  • AI-Powered Business Operations: Starweaver
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • The Art of Filmmaking: California Institute of the Arts
  • Introducción a la producción musical : Universidad Nacional Autónoma de México
  • How to setup a followers campaign on Twitter: Coursera
  • Foundations of Public Health Practice: Behaviour & Behaviour Change: Imperial College London
  • Reimagining Blackness and Architecture: The Museum of Modern Art
  • Beginner: Figma UI / UX Design Essentials: Skillshare
  • Climate Change and Water in Mountains: A Global Concern: University of Geneva
  • كيفية إنشاء حساب إعلان وتحريره على موقع بينترست: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok