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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    The Total Data Quality Framework

    Skills you'll gain: Data Quality, Data Collection, Data Validation, Data Analysis, Data Processing, Data Access, Statistical Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Behavior Management, Experience Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Decision Making, Ethical Standards And Conduct, Business Ethics, Social Impact, Influencing

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Satisfaction Survey in Qualtrics

    Skills you'll gain: Customer Insights, Customer Analysis, User Feedback, Customer experience strategy (CX), Customer experience improvement, Customer Service, Market Research, Branding, Advertising, Public Relations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advanced SQL Retrieval Queries in SQLiteStudio

    Skills you'll gain: SQL, Query Languages, Relational Databases, Data Manipulation, Data Access, Data Analysis, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    99 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Dashboard Creation, Pivot Tables And Charts, Power BI, Spreadsheet Software, Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Data Management, Productivity

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Generative Model Architectures, Anthropic Claude, Mobile Development Tools, LLM Application, iOS Development, Personalized Campaigns, Cloud Applications, Application Design, Cloud Development, AI Integrations, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Financial Management for Product Leaders

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Proposal Development, Proposal Writing, Financial Accounting, Corporate Finance, Financial Acumen, Business Metrics, Sales Presentations, Business Valuation, Capital Budgeting, Entrepreneurial Finance, Internal Communications, Financial Management, Project Finance, Finance, Return On Investment, Product Management, Presentations, Cash Flows

    4.5
    Rating, 4.5 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Quantitative Finance & Risk Modeling

    Skills you'll gain: Financial Modeling, Descriptive Statistics, Data Literacy, Financial Forecasting, Reconciliation, Financial Analysis, A/B Testing, Portfolio Risk, Model Evaluation, Data Cleansing, Classification And Regression Tree (CART), Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Data Analysis, Risk Analysis, Risk Management, R Programming, Statistical Analysis, Machine Learning

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Personalized Campaigns, Inside Sales, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Data-Driven Marketing, Customer Relationship Management (CRM) Software, AI Integrations, Automation, Campaign Planning, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Responsible AI

    Skills you'll gain: Responsible AI, Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Data Ethics, AI Security, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis, Data-Driven Decision-Making, Digital Analysis, Data Collection, Search Engine Optimization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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