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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Meta Ads Manager, Data-Driven Marketing, Campaign Planning, Performance marketing, Marketing Analytics, Web Analytics, Google Analytics, Conversion Funnel Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to omic fundamentals

    Skills you'll gain: Bioinformatics, Data Analysis Software, Data Processing, Data Analysis, Data Literacy, Medical Science and Research, Metadata Management, R Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Personalized Campaigns, Inside Sales, Sales Process, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales, Sales Prospecting, ChatGPT, Driving engagement, Anthropic Claude, Data-Driven Marketing, Customer Relationship Management (CRM) Software, AI Integrations, Automation, Campaign Planning, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Mastering Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Adobe Firefly, Photo Editing, AI powered creativity, Adobe Creative Cloud, Adobe InDesign, Layout Design, Generative AI, Adobe Illustrator, Graphic and Visual Design, Creative Design, Graphic Design, Visual Storytelling, Computer Graphic Techniques, Graphic and Visual Design Software, Typography, Design, Image Quality, Editing, AI Workflows

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Security Strategy, Key Performance Indicators (KPIs), Leadership and Management, Internal Communications, Leadership, Communication Planning, Performance Metric, Program Management, Risk Management, Risk Management Framework, Corporate Communications, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
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    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, AWS Kinesis, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Systems Design, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Build your first Machine Learning Pipeline using Dataiku

    Skills you'll gain: Model Training, Data Import/Export, Model Evaluation, No-Code Development, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Machine Learning Software, Data Preprocessing, Data Analysis, Machine Learning, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
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    62 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Content Scheduling, Target Market, Social Media Marketing, Customer Insights, Social Media, Social Media Analytics, Social Media Management, Advertising Campaigns, Social Media Content, Online Advertising, Customer Analysis, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Spark, Hadoop, and Snowflake for Data Engineering

    Skills you'll gain: PySpark, Snowflake Schema, Databricks, Data Pipelines, Apache Spark, MLOps (Machine Learning Operations), Apache Hadoop, Data Architecture, Big Data, Data Warehousing, Data Quality, Data Integration, Data Processing, DevOps, Model Training, Model Deployment, Distributed Computing, Data Transformation, SQL, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    71 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Workday

    Workday Financial Management for Business Users

    Skills you'll gain: People Analytics, Accounts Payable and Receivable, Accounts Payable, Workday (Software), Accounts Receivable, Accounting Software, Ledgers (Accounting), Accounting and Finance Software, Accounting Systems, Financial Data, Dashboard, General Ledger, Accounting, Data Import/Export, Workflow Management, Management Reporting, Business Reporting, Business Process, Financial Reporting, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Economics, Policy, and Social Studies, Public Policies, digital literacy, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, New Business Development, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis with SQL: Inform a Business Decision

    Skills you'll gain: SQL, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

    4.2
    Rating, 4.2 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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