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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    Practicing for the SAS Programming Certification Exam

    Skills you'll gain: SAS (Software), Requirements Analysis, Analysis, Data Analysis Software, Data Processing, Data Manipulation, Statistical Programming, Data Analysis, Statistical Software, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Diseñe su Aula Virtual con Canva

    Skills you'll gain: Virtual Environment, Canva (Software), Graphical Tools, Color Matching, Graphics Software, Design, Creative Design, Design Software, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Development, Customer Analysis, Customer Insights, Business Strategy, Target Market, Product Marketing, Market Intelligence, Consumer Behaviour, Target Audience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Predicción de Ventas Pronosticando Tendencias

    Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Analysis, Plot (Graphics), Predictive Modeling, Data-Driven Decision-Making, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    114 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Estratégicos empresariales: Proyecto final

    Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Warehousing and Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Predictive Modeling, Cloud Computing, Supervised Learning, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    MATLAB Skills for the AI Era

    Skills you'll gain: Plot (Graphics), AI literacy, Generative AI, LLM Application, Scripting, User Interface (UI) Design, Matlab, User Interface and User Experience (UI/UX) Design, No-Code Development, Data Manipulation, Data Visualization Software, Interactive Data Visualization, UI Components, Mathematical Modeling, Data Visualization, Scientific Visualization, Data Storytelling, Data Analysis, Engineering Calculations, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Advanced AI-Driven Brand Strategy for Digital Growth & Scale

    Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Brand Marketing, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Drive Engagement, Governance, Strategic Marketing, Brand Awareness, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Advanced Statistical Techniques for Data Science

    Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, Machine Learning, Verification And Validation

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Grab Data Fast with Vertical and Horizontal LOOKUP

    Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
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