Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SAS (Software), Requirements Analysis, Analysis, Data Analysis Software, Data Processing, Data Manipulation, Statistical Programming, Data Analysis, Statistical Software, Computer Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Virtual Environment, Canva (Software), Graphical Tools, Color Matching, Graphics Software, Design, Creative Design, Design Software, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Development, Customer Analysis, Customer Insights, Business Strategy, Target Market, Product Marketing, Market Intelligence, Consumer Behaviour, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Analysis, Plot (Graphics), Predictive Modeling, Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Predictive Modeling, Cloud Computing, Supervised Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

MathWorks
Skills you'll gain: Plot (Graphics), AI literacy, Generative AI, LLM Application, Scripting, User Interface (UI) Design, Matlab, User Interface and User Experience (UI/UX) Design, No-Code Development, Data Manipulation, Data Visualization Software, Interactive Data Visualization, UI Components, Mathematical Modeling, Data Visualization, Scientific Visualization, Data Storytelling, Data Analysis, Engineering Calculations, Programming Principles
Beginner · Specialization · 1 - 3 Months

Board Infinity
Skills you'll gain: Digital Brand Strategy, AI Personalization, Dashboard, Brand Management, Brand Strategy, Brand Marketing, Driving engagement, Competitive Analysis, Personalized Campaigns, Branding, Analytics, Drive Engagement, Governance, Strategic Marketing, Brand Awareness, Generative AI, Marketing Design, Digital Marketing, Marketing Analytics, Data-Driven Decision-Making
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Machine Learning Algorithms, Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Statistical Methods, Data Presentation, Analysis, Probability & Statistics, Data Cleansing, Applied Machine Learning, Regression Analysis, Analytics, Statistical Programming, Data Analysis, Logistic Regression, Machine Learning, Verification And Validation
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Data Import/Export, Data Presentation, Data Literacy, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps, Data Mapping
Intermediate · Course · 1 - 4 Weeks