Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Data Warehousing, Apache Hadoop, Distributed Computing, Scalability, Databases, Transaction Processing, Database Systems, Database Design, Database Management Systems, Relational Databases, Database Management, Database Architecture and Administration, Cloud Computing, Machine Learning Software, Query Languages, Big Data, Data Processing, Machine Learning, SQL, Data Access
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, Classification Algorithms, Machine Learning, Data Analysis, Driving engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Video Production, Content Strategy, Content Creation, Storytelling, Video Editing, Videography, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Databases, Big Data, SQL, Data Analysis, Data Science, Statistical Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Marketing, Digital Content, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Email Marketing, Digital Communications, E-Commerce, Web Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
Beginner · Course · 1 - 4 Weeks