• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    S

    STARWEAVER

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Toma de Decisiones

    Skills you'll gain: Game Theory, Decision Making, Strategic Decision-Making, Coordinating, Coordination, Team Oriented, Strategic Thinking, Team Collaboration, Emotional Intelligence, Creative Thinking, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Financial Planning with Oracle EPM

    Skills you'll gain: Financial Data, Oracle Cloud Applications, Forecasting, Accounting and Finance Software, Budget Management, Financial Forecasting, Budgeting, Data Management, Problem Management, Workflow Management, Strategic Planning, Month End Closing, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Design Thinking for Innovators

    Skills you'll gain: Design Thinking, Business Transformation, Business Process, Human Centered Design, Service Design, Process Management, Business Solutions, Innovation, Creative Problem-Solving, Ideation, Creativity, Overcoming Obstacles, User Research, Organizational Change, User Feedback, Empathy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Applied Bank Branch Operations & Management

    Skills you'll gain: Retail Banking, Bank Regulations, Customer Analysis, Lending and Underwriting, Loan Origination, Commercial Lending, Banking Services, Banking, Loan Documentation, Consumer Lending, Deposit Accounts, Mortgage Loans, Data-Driven Marketing, Payment Systems, Credit/Debit Card Processing, General Lending, Service Design, Financial Inclusion, Regulatory Compliance, Commercial Banking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Media Analytics

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Media Analytics, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, R (Software), Infographics, Data Analysis, Network Model, Database Theory, Query Languages, Social Sciences, Statistical Analysis, Machine Learning, Machine Learning Methods, R Programming, Data Manipulation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    22 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Insights: Crack the Algorithm

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Driving engagement, Content Performance Analysis, Content Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Analytics, Content Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Data Security and Information Privacy

    Skills you'll gain: Data Security, Threat Detection, Cybersecurity, Cyber Attacks, Cyber Risk, Data Management, Security Management, Encryption, Security Software, Data Sharing, Security Strategy, Network Security, Data Access, Risk Modeling, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Introducción a la Hotelería y el Turismo

    Skills you'll gain: Hospitality, Hospitality Services, Market Dynamics, Travel Arrangements, Sustainable Development, Sustainable Business, Hotels and Accommodations, Cultural Sensitivity, Social Studies, Culture, Hospitality and Food Services, Digital Transformation, Socioeconomics, Economic Development, Environment and Resource Management, Environmental Issue, Consumer Behaviour, Market Trend, Supply And Demand

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia de Negócios

    Skills you'll gain: Business Strategy, Stakeholder Analysis, Business Strategies, Business Modeling, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Stakeholder Management, Stakeholder Engagement, New Business Development, Growth Strategies, Competitive Analysis, Market Opportunities, Market Dynamics, Organizational Effectiveness, Resource Management, Innovation, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

1…296297298…532

In summary, here are 10 of our most popular marketing strategy courses

  • Retail Sales Psychology: The Essentials of Selling More: STARWEAVER
  • Toma de Decisiones: Universidad de Palermo
  • Improving Financial Planning with Oracle EPM: Coursera
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera
  • Design Thinking for Innovators: Coursera
  • Applied Bank Branch Operations & Management: EDUCBA
  • Social Media Analytics: Johns Hopkins University
  • Instagram Insights: Crack the Algorithm: Coursera
  • Cyber Security: Data Security and Information Privacy: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok