Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Social Impact, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, Digital Assets, Global Marketing, Performance Measurement, Business Transformation, Supply Chain, Investments
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Overcoming Objections, Customer Relationship Management (CRM) Software, Sales, Sales Strategy, Product Knowledge, Sales Presentation, Market Analysis, Market Dynamics, Market Research, Customer Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Vector Databases, Retrieval-Augmented Generation, Model Evaluation, Hugging Face, Generative AI, Dimensionality Reduction, Natural Language Processing, OpenAI API, Data Preprocessing, Embeddings, Classification Algorithms, Large Language Modeling, OpenAI, Text Mining, Applied Machine Learning, LLM Application, Statistical Machine Learning, Data Processing, Multilingualism
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: PySpark, Apache Spark, Apache Hadoop, Data Pipelines, Big Data, Data Storage Technologies, Data Processing, Distributed Computing, Data Analysis Expressions (DAX), Data Storage, Data Transformation, SQL, Data Manipulation, Performance Tuning
Intermediate · Course · 1 - 3 Months

University of Leeds
Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Modeling, Database Design, Exploratory Data Analysis, Data Analysis, Data Visualization Software
Beginner · Project · Less Than 2 Hours
University of Glasgow
Skills you'll gain: Computational Thinking, JSON, Application Deployment, Data Structures, Javascript, Application Development, HTML and CSS, Data Analysis, Code Review, Software Development, Data Visualization Software, Web Development, Web Applications, Scripting, Prototyping, Data Processing, Programming Principles, Unsupervised Learning, Front-End Web Development, Computer Programming
Beginner · Specialization · 3 - 6 Months