Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Dartmouth College
Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, Market Dynamics, Market Intelligence, Advanced Analytics, Market Research, Revenue Management, Artificial Intelligence, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct, Data Quality, Market Trend
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Data Transformation, Unstructured Data, Simulation and Simulation Software, Data Manipulation, Image Analysis
Mixed · Course · 1 - 4 Weeks
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Executive Presence, Business Intelligence, User Feedback, Data Visualization, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Payment Processing, Order Fulfillment, Order Processing, Product Knowledge, E-Commerce, Selling Techniques, Social Media, Marketing, Shipping and Receiving, Company, Product, and Service Knowledge, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Photo/Video Production and Technology, Cinematography, Music
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Sales Presentation, Document Management, Graphic and Visual Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Graphical Tools, Histogram, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Content Strategy, Content Creation, Storytelling, Video Editing, Videography, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing
Beginner · Course · 1 - 4 Weeks