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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    Data Science Project Capstone: Predicting Bicycle Rental

    Skills you'll gain: Correlation Analysis, Predictive Modeling, Data Collection, Predictive Analytics, Regression Analysis, Data Science, Forecasting, Data Analysis, Statistical Modeling, Data Preprocessing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, IBM Cognos Analytics, Extract, Transform, Load, Database Architecture and Administration, Data Visualization, Database Design, Dashboard Creation, Data Modeling, MySQL, Dashboard, Business Intelligence, Database Management, Data Architecture, Data Pipelines, PostgreSQL, Statistical Reporting, Shell Script, SQL, Data Transformation, Data Import/Export

    4.8
    Rating, 4.8 out of 5 stars
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    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Informatics, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Model Evaluation, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
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    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Customer Relationship Building, Salesforce, Marketing Automation, Customer Insights, Operational Analysis, Case Studies, Market Analysis, Analysis, Business Strategy, Business Process Automation, Spatial Data Analysis, Customer experience improvement, Auditing

    4.8
    Rating, 4.8 out of 5 stars
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    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Literacy, Data Visualization, Generative AI, Risk Management, Risk Mitigation, ChatGPT, Data Synthesis, Compliance Management, AI Integrations, AI Workflows, Data Pipelines, Automation, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Generative Model Architectures, LLM Application, Agentic systems, AI Security, Law, Regulation, and Compliance, Agentic Workflows, Discussion Facilitation, Regulatory Requirements, Regulatory Compliance, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 5

    Skills you'll gain: Pandas (Python Package), Data Visualization, Plot (Graphics), Data Manipulation, Statistical Visualization, Data Cleansing, Text Mining, Exploratory Data Analysis, Data Analysis, Data Preprocessing, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
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    17 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Build and deploy a stroke prediction model using R

    Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Model Training, Predictive Analytics, R (Software), R Programming, Data Analysis, Statistical Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Classification Algorithms, Data Import/Export, Data Preprocessing, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    51 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Data Visualization, Statistical Inference, Data Visualization Software, Data Presentation, Correlation Analysis, Microsoft Excel, Spreadsheet Software, Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, Excel Formulas, Statistical Analysis, Sampling (Statistics), Data Analysis Software, Descriptive Statistics, Predictive Modeling, Variance Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Introduction to Restaurant Revenue Management

    Skills you'll gain: Revenue Management, Restaurant Operation, Restaurant Management, Demand Planning, Forecasting, Hotel And Restaurant Management, Key Performance Indicators (KPIs), Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Team Oriented, Trend Analysis, Hospitality, Performance Analysis, Financial Forecasting, Team Building, Team Management, Data Analysis, Performance Measurement, Business Metrics

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Google Data Studio - Création de Tableaux de Bords Interactifs

    Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Dashboard Creation, Data Presentation, Data Visualization Software, Looker (Software), Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    114 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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