• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Python Fundamentals and Data Science Essentials

    Skills you'll gain: Matplotlib, Linear Algebra, Data Visualization, NumPy, Machine Learning Algorithms, Pandas (Python Package), Seaborn, Data Science, Machine Learning, Data Analysis, Supervised Learning, Python Programming, Jupyter, Data Manipulation, Classification Algorithms, Regression Analysis, Data Structures, Software Installation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Sales Presentation, Document Management, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Wie können Sie mit Pinterest Shopping starten

    Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Présentez votre Business avec Visme

    Skills you'll gain: Presentations, Business Writing, Sales Presentation, Marketing Materials, Business Planning, Product Demonstration, Price Negotiation, Marketing Design, Business Strategy, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Gestión de talento y liderazgo con Empatía

    Skills you'll gain: People Analytics, Talent Management, Human Resources Management and Planning, Strategic Leadership, Organizational Strategy, Culture Transformation, Organizational Leadership, People Management, Workforce Planning, Organizational Change, Innovation, Leadership, Corporate Sustainability, Empathy, Employee Engagement

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Power Pages for Beginners: Create Website for Your Company

    Skills you'll gain: Microsoft Power Platform, Hypertext Markup Language (HTML), No-Code Development, Microsoft 365, UI Components, Development Environment, Web Content, Web Design and Development, Web Design, Content Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Master Retrieval-Augmented Generation (RAG) Systems

    Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

    Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Créer du contenu de sensibilisation pour Twitter avec Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

1…283284285…388

In summary, here are 10 of our most popular marketing analytics courses

  • Python Fundamentals and Data Science Essentials: Packt
  • AI-Enhanced Presentations Captivating Audiences with TOME: Coursera
  • How to Create and Explore a Data Set: American Psychological Association
  • Wie können Sie mit Pinterest Shopping starten: Coursera
  • Présentez votre Business avec Visme: Coursera
  • Gestión de talento y liderazgo con Empatía: Universidades Anáhuac
  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Power Pages for Beginners: Create Website for Your Company : Coursera
  • Master Retrieval-Augmented Generation (RAG) Systems: Packt
  • التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok