• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Infectious Disease Modeling in Practice

    Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Public Health and Disease Prevention, Infection Control, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Planned Giving

    Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Planning, Developing Training Materials, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Tax Compliance, Administration, Tax, Business Software, Educational Materials, Professional Networking, Tax Laws

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Cash Flows, Data Processing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Industrial Fluid systems & Smart Factory Automation

    Skills you'll gain: Electrical Systems, Automation Engineering, Electrical Equipment, Hydraulics, Machine Controls, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Robotics, Hardware Troubleshooting, Manufacturing Processes, Sustainable Technologies, Maintenance, Repair, and Facility Services, Production Process, Emerging Technologies, Manufacturing Operations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    The Ultimate SQL Bootcamp: Zero to Hero in 9 Hours

    Skills you'll gain: Microsoft SQL Servers, Database Development, Database Management Systems, Relational Databases, Transact-SQL, Database Architecture and Administration, Data Analysis, Analytics, Data Import/Export, Scripting

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Closing (Sales), Selling Techniques, Consultative Selling, Sales, General Sales Practices, Sales Process, Sales Presentations, Solution Selling, Sales Prospecting, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Customer Retention, Negotiation, Value Propositions, Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9
    Rating, 3.9 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Meta Ads Manager, Data-Driven Marketing, Campaign Planning, Performance marketing, Marketing Analytics, Web Analytics, Google Analytics, Conversion Funnel Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Ideation, Brand Management, Interviewing Skills

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization with Plotly Express

    Skills you'll gain: Plotly, Interactive Data Visualization, Plot (Graphics), Data Visualization Software, Ggplot2, Exploratory Data Analysis, Data Analysis, Python Programming, Data Science, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…282283284…544

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok