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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Minnesota

    Analytics for Decision Making

    Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain Planning, Supply Chain, Probability, Predictive Modeling, Statistical Methods, Data Preprocessing, Transportation, Supply Chain, and Logistics, Business Modeling, Simulation and Simulation Software, Model Training, Business Analytics, Workforce Management, Analytics, Predictive Analytics

    4.7 stars, 309 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (309) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Affiliate Marketing For Dummies

    Skills you'll gain: Search Engine Optimization, Email Marketing, Conversion Funnel Analysis, Blogs, Keyword Research, Web Analytics and SEO, Content Optimization, WordPress, Marketing, Online Advertising, Marketing Planning, E-Commerce, Performance marketing, Digital Marketing, Copywriting, Sales Process, Advertising Mail, Newsletters, Digital Advertising, Test Tools

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    4.2 stars, 88 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (88) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analytics Application & Insight

    Skills you'll gain: People Analytics, Dashboard Creation, Employee Engagement, Dashboard, Workforce Planning, Human Resources Management and Planning, Root Cause Analysis, Data-Driven Decision-Making, Analytics, Problem Solving, Workforce Management, Employee Surveys, Generative AI, Performance Metric, Management Reporting, Talent Management, Business Metrics, Predictive Analytics, Data Presentation, Decision Making

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Macquarie University

    Python for Data Analytics

    Skills you'll gain: Data Visualization, Data Analysis, Data Wrangling, Data Manipulation, Exploratory Data Analysis, Jupyter, Data Import/Export, Data Transformation, Statistical Methods, Data Preprocessing, Python Programming, Data Processing, Data Dictionary, Data Mapping, Data Structures, Feature Engineering, Data Management, Data Storage, Scripting Languages, Model Training

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    AI CERTs

    AI for Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Generative AI Agents, Performance marketing, Social Media, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S
    M

    Multiple educators

    Foundations of Cloud Analytics

    Skills you'll gain: Cloud Solutions, Cloud Security, Data Literacy, System Monitoring, Private Cloud, Data-Driven Decision-Making, Business Analytics, Team Oriented, Exploratory Data Analysis, Data Management, Hybrid Cloud Computing, Data Visualization Software, Virtual Machines, Process Design, Enterprise Security, Software As A Service, Data Processing, Data Manipulation, Statistical Software, Data Import/Export

    4.5 stars, 124 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (124) · Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Model Evaluation, Exploratory Data Analysis, Logistic Regression, Data Presentation, Business Analytics, Analytics, Statistical Visualization, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Classification And Regression Tree (CART), Data Analysis, Applied Machine Learning, Classification Algorithms, Data Analysis Software, Microsoft Excel, Data Preprocessing, Data Cleansing

    3.6 stars, 606 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.6 (606) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Maven Analytics

    ChatGPT & Generative AI for Data Analytics

    Skills you'll gain: Prompt Engineering, Generative AI, Google Gemini, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, AI literacy, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Business Intelligence, Data Science, Debugging

    4.8 stars, 24 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (24) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Audience & Attribution Analytics

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Fabric Analytics Engineer

    Skills you'll gain: Data Lakes, Data Analysis Expressions (DAX), Data Warehousing, Data Pipelines, Data Architecture, Microsoft Azure, Azure DevOps, Star Schema, Dataflow, Interviewing Skills, Extract, Transform, Load, Azure DevOps Pipelines, Professional Development, Dependency Analysis, Power BI, Transaction Processing, Microsoft Power Platform, Transact-SQL, PySpark, Web Presence

    Advanced · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SAS

    SAS Visual Business Analytics

    Skills you'll gain: SAS (Software), Network Analysis, Trend Analysis, Data Manipulation, Data Analysis, Forecasting, Data Quality, Text Mining, Exploratory Data Analysis, Ad Hoc Reporting, Spatial Data Analysis, Data Visualization Software, Spatial Analysis, Data Transformation, Dashboard, Data Mapping, Analytics, Business Analytics, Business Reporting, Interactive Data Visualization

    4.7 stars, 1.1K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (1.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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