• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Building Relationships with Communication

    Skills you'll gain: Recognizing Others, Empathy, Rapport Building, Relationship Building, Interpersonal Communications, Social Skills, Leadership, Compassion, Teamwork, Communication, Active Listening, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • R

    Rice University

    America Through Foreign Eyes

    Skills you'll gain: International Relations, Intercultural Competence, Social Studies, Cultural Diversity, World History, Immigration Law, Political Sciences, Economics, Sociology, Media and Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Raison d’être et Entreprise à Mission

    Skills you'll gain: Business Transformation, Corporate Sustainability, Social Impact, Organizational Strategy, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Governance, Corporate Strategy, Business Ethics, Regulation and Legal Compliance, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des visuels Facebook avec PicMonkey pour entreprises

    Skills you'll gain: Facebook, Brand Awareness, Advertising, Online Advertising, Marketing Materials, Social Media Campaigns, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Introducción a la sustentabilidad: hacia un futuro posible

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Environmental Issue, Environmental Science, Sustainability Standards, Social Sciences, Economics, Policy, and Social Studies, Social Impact, Community Development, World History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    الذكاء العاطفي | Emotional Intelligence

    Skills you'll gain: Emotional Intelligence, Personal Development, Social Skills, Self-Awareness, Empathy, Resilience, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    AI Workflow: Machine Learning, Visual Recognition and NLP

    Skills you'll gain: Model Evaluation, Tensorflow, Supervised Learning, Artificial Neural Networks, Regression Analysis, Machine Learning Methods, Applied Machine Learning, Machine Learning Algorithms, Deep Learning, Image Analysis, Machine Learning, Random Forest Algorithm, Artificial Intelligence and Machine Learning (AI/ML), Decision Tree Learning, Natural Language Processing, Scikit Learn (Machine Learning Library), Convolutional Neural Networks, Computer Vision, Data Science, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Advanced · Course · 1 - 4 Weeks

  • P

    Packt

    How to Use ChatGPT and Generative AI for Passive Income

    Skills you'll gain: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity

    2.1
    Rating, 2.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universitat Autònoma de Barcelona

    Climate change and Indigenous People and local communities

    Skills you'll gain: Climate Change Adaptation, Research Methodologies, Cultural Sensitivity, Environmental Issue, Qualitative Research, Social Impact, Community Development, Sustainable Development, Environmental Policy, Data Collection, Climate Change Mitigation, Vulnerability, Natural Resource Management, Governance, Fundraising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

1…275276277…500

In summary, here are 10 of our most popular social media marketing courses

  • Building Relationships with Communication: Arizona State University
  • America Through Foreign Eyes: Rice University
  • Raison d’être et Entreprise à Mission: ESSEC Business School
  • Créer des visuels Facebook avec PicMonkey pour entreprises: Coursera
  • Introducción a la sustentabilidad: hacia un futuro posible: Universidad Nacional Autónoma de México
  • الذكاء العاطفي | Emotional Intelligence: Alfaisal University | KLD
  • Software Sales: Coursera
  • AI Workflow: Machine Learning, Visual Recognition and NLP: IBM
  • How to Use ChatGPT and Generative AI for Passive Income: Packt
  • Market your new business with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok