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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    ANOVA and Experimental Design

    Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Methods, Statistical Analysis, Data Ethics, General Science and Research, Statistical Modeling, Data Science, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Mathematical Modeling, Linear Algebra, Calculus

    Build toward a degree

    3.9
    Rating, 3.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Rethinking Leadership Narratives for a Data-Driven Age

    Skills you'll gain: Leadership Studies, Data-Driven Decision-Making, Organizational Effectiveness, Strategic Leadership, Data Literacy, Organizational Leadership, Leadership, Leadership and Management, Ancient History, Leadership Development, Organizational Structure, Agile Methodology, Decision Making, Social Sciences, Critical Thinking and Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
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    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Brand Awareness: Fundamentals to Advanced

    Skills you'll gain: Brand Marketing, Target Audience, Data-Driven Marketing, Marketing Psychology, Digital Advertising, Digital Media Strategy, Owned Media, Target Market, Digital Brand Strategy, Content Performance Analysis, Online Advertising, Paid media, Marketing Analytics, Digital Analysis, Social Media Campaigns, Persona Development, Customer Analysis, Marketing, Google Analytics, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Getting Started with CyberGIS

    Skills you'll gain: Geospatial Information and Technology, Geographic Information Systems, Apache Hadoop, Spatial Data Analysis, Geospatial Mapping, Spatial Analysis, Big Data, Matplotlib, Data Processing, Computational Thinking, Distributed Computing, Data Manipulation, Theoretical Computer Science, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Strategies for Successful Execution

    Skills you'll gain: Generative AI, AI Product Strategy, AI Enablement, Customer experience strategy (CX), Communication Planning, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Performance Metric, Risk Management, Experience Design, Risk Management Framework, Communication Strategies, Stakeholder Communications, Process Design, Internal Communications, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
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    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: People Analytics, Workforce Planning, Job Analysis, Human Resource Strategy, Talent Sourcing, Human Resources Management and Planning, Human Resources, Workforce Management, Google Sheets, Talent Recruitment, Consolidation, Talent Acquisition, Compensation Analysis, Full Cycle Recruitment, Recruitment Strategies, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Birla Institute of Technology & Science, Pilani

    Probability and Statistics

    Skills you'll gain: Data Analysis, Statistical Analysis, Statistical Methods, Analysis, Quantitative Research, Data Visualization, Predictive Modeling, Applied Mathematics

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Digital Business Strategy

    Skills you'll gain: Intellectual Property, Digital Transformation, Strategic Thinking, Business Modeling, Data Strategy, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Market Opportunities, Growth Strategies, Value Propositions, Market Dynamics, Strategic Partnership, Competitive Analysis, Computing Platforms, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
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    126 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Enablement

    Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales Operations, Sales, Sales Process, Customer Success Management, Content Marketing, Target Audience, Customer Retention, Content Strategy, Persona Development, Customer Engagement, Customer Insights, Content Creation, Goal Setting, Meeting Facilitation, Service Level Agreement, Writing, Business Writing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Achieving Excellence in Fundraising

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Philanthropy, Budget Management, Advocacy, Grant Writing, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Grant Applications, Campaign Management, Promotions and Campaigns, Digital Marketing, Social Impact, Marketing Strategies, Proposal Development, Strategic Partnership, Crisis Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Build your creative business using Adobe tools

    Skills you'll gain: AI powered creativity, Visual Storytelling, Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Target Audience, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Business Strategy, Adobe Illustrator, Artificial Intelligence, Communication, Digital Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Social Media Marketing (9)
Brand Management (7)

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