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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Foundations and Advanced Practices in UX Design

    Skills you'll gain: User Research, UI/UX Research, User Experience, Competitive Analysis, User Experience Design, Information Architecture, Interaction Design, User Flows, Persona (User Experience), Qualitative Research, User Centered Design, User Interface (UI) Design, Wireframing, Human Computer Interaction, Usability, User Interface (UI), Usability Testing, Conceptual Design, Research Methodologies, Focus Group

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Data Analysis, Data Ethics, Statistical Methods, Regression Analysis, Predictive Modeling, Mathematical Modeling, Machine Learning, Logistic Regression, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Market Opportunities, Business Strategies, B2B Sales, Price Negotiation, Market Analysis, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), Data Science, R Programming, Statistical Methods, Data Structures, Data Analysis, Data Capture, Information Privacy, Tidyverse (R Package), Data Quality, Informed Consent, Social Impact, Ethical Standards And Conduct, Data Validation, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Establish Company Training Initiatives with Canvas

    Skills you'll gain: Web Analytics, Organizational Skills, Content Development and Management, Employee Training, Training and Development, Learning Management Systems, Content Management, Content Creation, Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Designing data-intensive applications

    Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, NoSQL, Data Processing, Maintainability, Software Design, SQL, Apache Hadoop

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Corporate Finance Institute

    Analyzing Growth Drivers & Business Risks

    Skills you'll gain: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Business Modeling, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Unlocking Business Insights through Storytelling with Data

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Literacy, Data Integrity, Data Analysis, Drive Engagement, Storyboarding, Microsoft Excel, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Tidyverse Skills for Data Science in R

    Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Sampling (Statistics), Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Web Scraping, Data Science, R (Software), Data Analysis Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    109 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations and Advanced Practices in UX Design: Indian Institute of Technology Guwahati
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder
  • Основы бизнес-стратегии: University of Virginia
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Introduction à l'analyse de données à l'aide d'Excel: Rice University
  • Introduction to Data Science: Ball State University
  • Establish Company Training Initiatives with Canvas: Coursera
  • Designing data-intensive applications: Universidad Nacional Autónoma de México
  • Analyzing Growth Drivers & Business Risks: Corporate Finance Institute
  • Oracle Data Platform Foundations Associate: Oracle

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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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