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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Dashboard Creation, Data Presentation, Performance Measurement, Business Metrics, Data Storytelling, Data Visualization Software, Data Analysis Software, Small Data, Decision Making, Big Data

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Ball State University

    Data Visualization

    Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Graphing, Data Analysis, Analysis, Color Theory

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Continuous Integration

    Skills you'll gain: Continuous Integration, CI/CD, Continuous Deployment, Integration Testing, DevOps, Software Development, Continuous Monitoring, Software Development Tools, System Monitoring, Build Tools, Containerization, Docker (Software), Application Deployment, Development Environment, Security Controls, GitHub, Automation

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research, CRM, and Social Media Management

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Social Media Marketing, Market Research, Surveys, Marketing Automation, Digital Marketing Tools, Marketing, Customer Relationship Management, Content Scheduling, Brand Awareness, Social Media Management, Social Media, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Data Management, Customer Communications Management, Content Management, Analytics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Agile Product Development, Agile Software Development, Product Strategy, Product Design, Market Analysis, Technical Management, Product Marketing, Product Planning, Market Research, Customer Analysis, Target Market, Commercialization, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: AI Enablement, AI Product Strategy, Market Research, Financial Forecasting, AI Personalization, Strategic Thinking, Business Solutions, Market Analysis, Market Data, LLM Application, Generative AI, Supply Chain Planning, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, AI Integrations, Forecasting, Customer Support, Large Language Modeling

    4
    Rating, 4 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    3.5
    Rating, 3.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Build Customer Loyalty

    Skills you'll gain: Customer Relationship Building, Brand Loyalty, Relationship Management, User Feedback, Personalized Campaigns

    5
    Rating, 5 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Fundamental Sales Concepts — An Overview

    Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales, Prospecting and Qualification

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Dashboard Creation, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    22 reviews

    Beginner · Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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