• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Drive Innovation and Growth

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Organizational Strategy, Innovation, Business Planning, Stakeholder Engagement, Business Strategy, Proactivity, Creative Thinking, Ideation, Creative Problem-Solving, Product Improvement, Growth Strategies, Critical Thinking, New Product Development, Problem Solving, Decision Making, Collaboration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Incident Response and Cyber Forensics

    Skills you'll gain: Incident Response, Digital Forensics, Distributed Denial-Of-Service (DDoS) Attacks, Security Information and Event Management (SIEM), Computer Security Incident Management, Incident Management, Endpoint Detection and Response, Continuous Monitoring, Event Monitoring, System Monitoring, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Threat Hunting, Anomaly Detection, Cybersecurity, Cyber Security Strategy, Threat Detection, Malware Protection, Cyber Attacks, Cyber Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Assertiveness - Difficult People & Games Players

    Skills you'll gain: Emotional Intelligence, Game Theory, Overcoming Obstacles, Non-Verbal Communication, Personal Development, Business Communication

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    PracticalGrowth

    Performance that Sticks: Coaching, Delegation & Development

    Skills you'll gain: Constructive Feedback, Delegation Skills, Performance Management, Performance Review, Coaching, Employee Coaching, Employee Performance Management, People Development, Training and Development, Performance Measurement, Mentorship, Key Performance Indicators (KPIs), Leadership and Management, Goal Setting

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Mastering Money: Risk, Wealth, and Our Economy

    Skills you'll gain: Insurance, Portfolio Risk, Supply And Demand, Insurance Policies, Risk Management, Investments, Wealth Management, Risk Management Framework, Portfolio Management, Market Dynamics, Financial Planning, Investment Management, Finance, Economics, Asset Management, Financial Management, Economic Development, Behavioral Economics, Cost Benefit Analysis, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California, Santa Cruz

    Child Nutrition and Health

    Skills you'll gain: Infant Care, Nutrition Education, Pediatrics, Nutrition Counseling, Nutrition and Diet, Childhood Education and Development, Child Welfare, Meal Planning And Preparation, Working With Children, Nutritional Assessment, Child Development, Preventative Care, Health Education, Caregiving, Food Safety and Sanitation, Public Health and Disease Prevention, Health Assessment, Health Care, Public Health, Health Equity

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Optimize Splunk Performance for Scalable Data Analysis

    Skills you'll gain: Splunk, Performance Tuning, Scalability, Data Pipelines, Real Time Data, Distributed Computing, System Monitoring, Debugging, Data Processing, Query Languages, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Financial Markets with Technical Analysis

    Skills you'll gain: Portfolio Risk

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Online Reputation Management For Personal Brand Or Business

    Skills you'll gain: LinkedIn, Search Engine Optimization, Web Analytics and SEO, Professional Networking, Brand Strategy, Social Media, Content Creation, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

1…262728…107

In summary, here are 10 of our most popular consumer behavior courses

  • Drive Innovation and Growth: Harvard Business Review
  • Marketing Mix Implementation: IE Business School
  • Incident Response and Cyber Forensics: Edureka
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Assertiveness - Difficult People & Games Players: Chris Croft Training
  • Performance that Sticks: Coaching, Delegation & Development: PracticalGrowth
  • Mastering Money: Risk, Wealth, and Our Economy: University of Illinois Urbana-Champaign
  • Child Nutrition and Health: University of California, Santa Cruz
  • Optimize Splunk Performance for Scalable Data Analysis: EDUCBA
  • Analyze Financial Markets with Technical Analysis: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok