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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Python for Finance: Beta and Capital Asset Pricing Model

    Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Portfolio Risk, Investment Management, Exploratory Data Analysis, Financial Modeling, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Essentials

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistics, Descriptive Statistics, Probability & Statistics, Microsoft Excel, Data Analysis, Statistical Inference, Spreadsheet Software, Data-Driven Decision-Making, Box Plots, Probability Distribution, Histogram, Data Visualization Software, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية إنشاء حساب إعلان وتحريره على موقع بينترست

    Skills you'll gain: Pinterest, User Accounts, Dashboard, Online Advertising, Advertising, Account Management, Social Media, Marketing, Registration

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Business Intelligence con la Product Suite di Tableau

    Skills you'll gain: Interactive Data Visualization, Dashboard, Data Storytelling, Peer Review, Data Presentation, Tableau Software, Data Visualization Software, Business Intelligence, Data Preprocessing, Data Sharing, Business Analytics, Data Transformation, Data Cleansing

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado Boulder

    Introduction to Python for Scientific Computing

    Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Jupyter, Data Analysis, Computer Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Data Transformation, Pandas (Python Package), Data Analysis, Data Cleansing, Data Science, Jupyter, Programming Principles, Python Programming, Pivot Tables And Charts, Applied Machine Learning, Plot (Graphics), Data Structures, Scripting

    3.7
    Rating, 3.7 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Customer Support digital transformation with HubSpot

    Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Snowflake for Beginners: Make your First Snowsight Dashboard

    Skills you'll gain: Snowflake Schema, Dashboard, Data Warehousing, Database Management, Data Storage, SQL, Business Intelligence, Data Management, Data Visualization Software, Data Analysis, Cloud Computing, Cloud Platforms, Benchmarking, Market Share

    4.3
    Rating, 4.3 out of 5 stars
    ·
    52 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Visualization and Transformation with R

    Skills you'll gain: Exploratory Data Analysis, Ggplot2, Data Visualization Software, Tidyverse (R Package), Data Visualization, Version Control, Data Analysis, Statistical Methods, Data Wrangling, R Programming, GitHub, Data Transformation, Statistical Analysis, Git (Version Control System), Data Manipulation, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Python for Finance: Beta and Capital Asset Pricing Model: Coursera
  • Statistics and Data Analysis with Excel: Essentials: Macquarie University
  • Основы бизнес-стратегии: University of Virginia
  • كيفية إنشاء حساب إعلان وتحريره على موقع بينترست: Coursera
  • Business Intelligence con la Product Suite di Tableau: Università di Napoli Federico II
  • Introduction to Python for Scientific Computing: University of Colorado Boulder
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • Customer Support digital transformation with HubSpot: Coursera
  • Basic Statistics in Python (Correlations and T-tests): Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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