Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Visualization (Computer Graphics), Scikit Learn (Machine Learning Library), Feature Engineering, Data Cleansing, Predictive Modeling, Data Analysis, Statistical Modeling, Supervised Learning, Machine Learning, Python Programming
Beginner · Guided Project · Less Than 2 Hours

École Polytechnique
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Business, Customer Acquisition Management, Data Management, Marketing Strategies, Data-Driven Decision-Making, Scalability, Customer experience strategy (CX), Presentations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Online Advertising, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: A/B Testing, Design Thinking, Experience Design, Data Storytelling, Dashboard, User Feedback, Solution Design, Stakeholder Engagement, Customer Insights, Interviewing Skills, Empathy & Emotional Intelligence, Business Requirements, Problem Solving
Intermediate · Course · 1 - 3 Months

Fudan University
Skills you'll gain: Intellectual Property, Video Game Development, Game Design, Animation and Game Design, Corporate Strategy, Market Share, Production Process, Product Planning, Thought Leadership, Innovation, Organizational Structure, Art History, Product Marketing, Computer Hardware
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, R (Software), Data Mining, Statistical Programming, Predictive Modeling
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Random Forest Algorithm, Algorithms, Supervised Learning, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Classification Algorithms, Regression Analysis, Performance Tuning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Extract, Transform, Load, Data Security, Data Transformation, Data Pipelines, Disaster Recovery
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Sustainable Development, Sustainable Business, Environmental Policy, Environmental Regulations, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Cost Benefit Analysis, Economics, Oil and Gas, Policy Analysis, Supply And Demand, Market Analysis, Public Policies, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Literacy, Small Data, Decision Making, Key Performance Indicators (KPIs), Big Data
Beginner · Course · 1 - 4 Weeks