• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Applied Lifecycle Marketing

    Skills you'll gain: Data-Driven Marketing, Customer Retention, Email Automation, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Marketing Analytics, Customer Relationship Management (CRM) Software, Target Audience, Email Marketing, Data-Driven Decision-Making, Brand Loyalty, Customer Insights, B2B Sales, Marketing Effectiveness, Data Cleansing, Lead Generation, Growth Strategies, E-Commerce

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Meta

    Python Data Analytics

    Skills you'll gain: Pandas (Python Package), Data Analysis, Analytics, Exploratory Data Analysis, Data Manipulation, Jupyter, Data Processing, Data Wrangling, Matplotlib, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming

    4.3 stars, 248 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.3 (248) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Foundations of strategic business analytics

    Skills you'll gain: Business Analytics, Statistical Programming, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, R (Software), Information Technology, Presentations, Advanced Analytics, Predictive Modeling, Analytics, Statistical Analysis, People Analytics, Communication, Data Storytelling, Business Strategy, Business, Data Analysis

    4.4 stars, 670 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (670) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Brand Strategy, Marketing Management, Marketing Planning, Marketing Effectiveness, Market Dynamics, Branding, Brand Management, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Brand Awareness, Market Research, Stakeholder Management

    4.9 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8 stars, 272 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (272) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Principles of Marketing

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Consumer Behaviour, Business Marketing

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Strategy & Management

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Customer experience improvement, Psychology, Decision Making, Critical Thinking

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Visual Analytics

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    Edureka

    Applied Data Analytics

    Skills you'll gain: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping

    4.6 stars, 58 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (58) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Simplilearn

    Multichannel Marketing - Email, Content and Mobile Marketing

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, HubSpot CRM, Marketing Strategies, Content Optimization, Data-Driven Marketing, Web Content, Social Media Content, Paid media, Email Automation, Marketing Effectiveness, Target Audience, Customer Relationship Management (CRM) Software, Marketing Planning, Marketing, Digital Marketing, Customer Relationship Management

    4.5 stars, 41 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (41) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Integrated Marketing Communication

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Digital Marketing, Public Relations

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…252627…554

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok