Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Marketing, Social Media Campaigns, Personalized Campaigns, Online Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Web Analytics, Systems Integration
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Rmarkdown, Ggplot2, R (Software), Plot (Graphics), Data Visualization, Tidyverse (R Package), Statistical Visualization, R Programming, Data Visualization Software, Statistical Programming, Data Manipulation, Data Analysis Software, Statistical Reporting, Data Analysis, Data Validation, Data Transformation, Code Reusability, Software Installation, Programming Principles, Aesthetics
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Development, Product Design, Prototyping, Product Management
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management
Beginner · Course · 1 - 4 Weeks
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Sales, Business Ethics, Legal Risk, Forecasting, Budgeting, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Market Analysis, Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Model Optimization, Scikit Learn (Machine Learning Library), Model Training, Unsupervised Learning, Text Mining, Time Series Analysis and Forecasting, Pandas (Python Package), Classification Algorithms, Machine Learning, Applied Machine Learning, Supervised Learning, Predictive Modeling, Unstructured Data, Feature Engineering, Jupyter, Regression Analysis, Data Preprocessing, Python Programming
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Retention, Sales Presentation, Prompt Engineering, Sales Process, Proposal Development, Account Strategy, Microsoft Copilot, Business Writing, Overcoming Objections, Account Management, Needs Assessment, Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Prospecting, Sales Enablement, Sales Presentations, Prospecting and Qualification, Customer Success Management, Sales, Business Development
Intermediate · Specialization · 3 - 6 Months

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control
Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Rapport Building, Relationship Building, Customer Service, Customer Relationship Building, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Relationship Management, Journey Mapping, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Market Opportunities, Business Modeling, Organizational Structure, Market Data
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Probability & Statistics, Scatter Plots, Statistics, Microsoft Excel, Excel Formulas, Data Analysis, Statistical Methods, Spreadsheet Software, Bayesian Statistics
Beginner · Course · 1 - 3 Months