Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Knowledge Accelerators
Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Computational Thinking, Data Analysis, C (Programming Language), Statistical Analysis, Programming Principles, Data Structures, Descriptive Statistics, Data Visualization Software
Beginner · Course · 1 - 4 Weeks
University of Maryland, College Park
Skills you'll gain: Unstructured Data, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Annual Reports, Machine Learning, Trend Analysis, Data-Driven Decision-Making, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Science, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Web Scraping, Data Visualization, Data Preprocessing, Data Cleansing, Exploratory Data Analysis, Scripting, Data Analysis, Data Manipulation, Data Import/Export, Extensible Markup Language (XML), Python Programming, Jupyter, GitHub
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Manufacturing and Production, Manufacturing Processes, Robotic Process Automation, Manufacturing Operations, Production Process, Lean Manufacturing, Automation, Enterprise Resource Planning, Plant Operations and Management, Internet Of Things, Digital Transformation, Real Time Data, Predictive Modeling, Augmented Reality
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Research Reports, Product Management, Organizational Development, Human Resources, Marketing, Operations Management, Business Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Lead Generation, HubSpot CRM, Data Visualization, Persona Development, Sales Training, Technical Sales, Sales Strategy, Sales Pipelines, Sales Process, Customer Relationship Building, Sales Development, Target Audience, Data-Driven Decision-Making, Sales, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Dashboard
Beginner · Professional Certificate · 3 - 6 Months