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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to the Tidyverse

    Skills you'll gain: Tidyverse (R Package), Data Wrangling, R (Software), Data Cleansing, Data Transformation, Data Manipulation, R Programming, Data Science, Exploratory Data Analysis, Data Analysis, Data Management, File Management, Data Visualization, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Données et Gouvernance Urbaine

    Skills you'll gain: Data Governance, Social Sciences, Digital Transformation, Economics, Policy, and Social Studies, Data Security, Governance, Data Ethics, Data Analysis, Data-Driven Decision-Making, Big Data, Political Sciences, Economics, Information Privacy, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Scrape and analyze data analyst job requirements with Python

    Skills you'll gain: Web Scraping, Data Visualization, Data Preprocessing, Data Cleansing, Exploratory Data Analysis, Scripting, Data Analysis, Data Manipulation, Data Import/Export, Extensible Markup Language (XML), Python Programming, Jupyter, GitHub

    3.4
    Rating, 3.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Advertising Campaigns, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Strategic Marketing, Communication Strategies, Digital Marketing, Brand Strategy, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Empresas familiares

    Skills you'll gain: Financial Analysis, Business, Administration, Entrepreneurship, Case Studies, Business Management, New Business Development, Market Analysis, Business Strategies, Organizational Structure, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Logo Design: From Concept to Client-Approved Work

    Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Design Software, Creative Design, Strategic Thinking, Legal Risk, Adobe Photoshop

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Development, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Innovation, Telecommunications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Name Your Brand & Design a Strong Logo with ChatGPT + Canva

    Skills you'll gain: Canva (Software), Logo Design, Prompt Engineering, Brainstorming, Brand Strategy, Branding, Graphic and Visual Design, ChatGPT, Color Theory, Target Audience, Creativity, Typography

    3.8
    Rating, 3.8 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: The Basics

    Skills you'll gain: Data Strategy, Model Deployment, Data Governance, Model Evaluation, Transfer Learning, Data Quality, Data-Driven Decision-Making, Business Leadership, Predictive Analytics, Machine Learning, Strategic Decision-Making, Artificial Intelligence, Large Language Modeling, Classification Algorithms, Regression Analysis, Decision Tree Learning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Cloud Security, Tax Compliance, Cloud Computing, Sales Tax, Regulation and Legal Compliance, Tax Management, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Digital Forensics, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Procesamiento de Lenguaje Natural

    Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), Data Preprocessing, Data Cleansing, Artificial Neural Networks, Data Manipulation, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Applied Machine Learning, Text Mining, Jupyter, Pandas (Python Package), Application Lifecycle Management, Systems Architecture, Analysis, Deep Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to the Tidyverse: Johns Hopkins University
  • Données et Gouvernance Urbaine: Sciences Po
  • Scrape and analyze data analyst job requirements with Python: Coursera
  • Publicidad: Universidad de Palermo
  • ChatGPT for Content Creation and Planning: Skillshare
  • Empresas familiares: Universidad Nacional Autónoma de México
  • Logo Design: From Concept to Client-Approved Work: Skillshare
  • Digital Business - Capstone project: École Polytechnique
  • Name Your Brand & Design a Strong Logo with ChatGPT + Canva: Skillshare
  • AI for Executives: The Basics: Khalifa University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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