Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad de los Andes
Skills you'll gain: Business Analytics, Data Strategy, Analytics, Organizational Effectiveness, Data-Driven Decision-Making, Data Governance, Data Analysis, Process Improvement, Organizational Strategy, Business Process Improvement, Competitive Analysis, Organizational Structure
Beginner · Course · 1 - 3 Months

Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Business Analytics, Data Analysis, Database Design, SQL, Analytical Skills, Data Presentation, Technical Communication, Relational Databases
Intermediate · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Predictive Analytics, Analytics, Data Analysis, Statistical Methods, Unsupervised Learning, Probability & Statistics, Logistic Regression, Classification Algorithms
Mixed · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Human Centered Design, Design Thinking, Change Management, Storytelling, Analysis, Data Storytelling, Data Analysis, Complex Problem Solving, Social Impact, Stakeholder Analysis, Innovation, Quantitative Research, Strategic Communication, Analytics, Diversity and Inclusion, Qualitative Research, Resource Allocation
Beginner · Course · 1 - 4 Weeks
Tecnológico de Monterrey
Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Performance Metric, Smart Goals, Social Media Management, Social Media Campaigns, Content Marketing, Plan Execution, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Target Audience, Marketing Strategies, Social Network Analysis, Content Strategy, LinkedIn, Facebook
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Cleansing, Rmarkdown, Data Storytelling, Data Presentation, Data Validation, Spreadsheet Software, Data Visualization, Data Ethics, Data Literacy, Tableau Software, Data Visualization Software, Data Analysis, R (Software), Ggplot2, Analytical Skills, Stakeholder Communications, Presentations, Data Quality, Data Collection, Data Processing
Beginner · Professional Certificate · 3 - 6 Months

University of Washington
Skills you'll gain: Data Visualization, Text Mining, Social Network Analysis, Statistical Analysis, Data Visualization Software, Case Studies, Application Programming Interface (API), Unstructured Data, Data Analysis, R Programming, Statistical Methods, Correlation Analysis, Regression Analysis, Data Collection, Python Programming
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Trend Analysis, Data-Driven Decision-Making, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours