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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Predictive Analytics, Analytics, Data Analysis, Statistical Methods, Unsupervised Learning, Probability & Statistics, Logistic Regression, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    741 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Predictive Modeling and Analytics

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Logistic Regression, Exploratory Data Analysis, Data Visualization, Data Modeling, Data Presentation, Business Analytics, Data Analysis, Statistical Modeling, Regression Analysis, Classification Algorithms, Microsoft Excel, Supervised Learning, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

    3.6
    Rating, 3.6 out of 5 stars
    ·
    605 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Visual Analytics with Tableau

    Skills you'll gain: Data Visualization, Advanced Analytics, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Pivot Tables And Charts, Data Mapping, Tree Maps, Analytics, Data Analysis Expressions (DAX), Histogram, Scatter Plots, Geospatial Mapping, Heat Maps, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Digital Marketing with AI

    Skills you'll gain: AI Personalization, Generative AI, Responsible AI, Email Marketing, Google Gemini, Digital Marketing, Marketing Automation, Content Strategy, Content Creation, Search Engine Optimization, Advertising Mail, Content Development and Management, Web Analytics and SEO, Personalized Service, ChatGPT, Artificial Intelligence, Prompt Engineering, Social Media Content, Artificial Intelligence and Machine Learning (AI/ML), Microsoft Copilot

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Big Data Analytics

    Skills you'll gain: Big Data, Apache Spark, PySpark, Apache Hadoop, Apache Hive, Databases, NoSQL, Data Mining, Data Warehousing, Real Time Data, Cloud Computing, Data Processing, Query Languages, Distributed Computing, Applied Machine Learning, Scripting Languages

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Content Creation, Social Media, Facebook, Social Media Marketing, Pay Per Click Advertising, Social Media Content, Online Advertising, Campaign Management, Performance marketing, Social Media Campaigns, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Instagram, Branding, Digital Content, Social Media Management, Lead Generation, Digital Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Facebook, Digital Advertising, Productivity, Sales Pipelines, Web Development

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Text Mining and Analytics: University of Illinois Urbana-Champaign
  • Predictive Modeling and Analytics : University of Colorado Boulder
  • Visual Analytics with Tableau: University of California, Davis
  • Digital Marketing with AI: SkillsBooster Academy
  • Big Data Analytics: O.P. Jindal Global University
  • Search Engine Marketing: Simplilearn
  • Sales & Marketing Alignment: Fundação Instituto de Administração
  • Social Media Marketing: LearnKartS
  • Pilares de Marketing Digital: Universidad Austral
  • AI Marketing Mastery: LearnKartS

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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