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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Whizlabs

    Getting Started with Microsoft Fabric

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Analytics, Data Warehousing, Data Integration, Data Cleansing, Data Governance, Performance Tuning

    4.2
    Rating, 4.2 out of 5 stars
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    6 reviews

    Beginner · Course · 1 - 3 Months

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    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
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    39 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Crea equipos y trabaja en grupos con Canva

    Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    229 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    University of Colorado Boulder

    Essential Dashboarding & Storytelling Techniques

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Tableau Software, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Analysis, Business Analytics, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    18 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creativity, Entrepreneurship, Commercialization, Resource Planning, Market Research, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
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    326 reviews

    Mixed · Course · 1 - 4 Weeks

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    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

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    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Market Analysis, Analysis, Decision Making, Market Dynamics, Value Propositions, Business Analysis Tools, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Qualitative Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Marketing Analytics, Performance Measurement, Survey Creation, User Feedback, Google Analytics

    Mixed · Course · 1 - 3 Months

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    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

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    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Analytics, Distributed Computing, Data Processing, Live Streaming, Systems Architecture, Event-Driven Programming, Development Environment

    3.9
    Rating, 3.9 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Stakeholder Engagement, Stakeholder Communications, Product Development, Product Improvement, Sales Presentations, Innovation, Sustainable Business, Stakeholder Management, Ideation, Product Requirements, Digital Analysis, Analysis, Marketing Analytics, Customer Insights, Customer Analysis, Communication, Leadership and Management

    4.8
    Rating, 4.8 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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