• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Copywriting, Marketing Strategies, Bidding, Quality Assessment, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Product Management, Product Planning, Stakeholder Management, Product Requirements, New Product Development, Stakeholder Engagement, Product Development, Functional Specification, Ideation, Stakeholder Communications, Responsible AI, Requirements Management, Innovation, Market Opportunities, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Introduction to Python for Scientific Computing

    Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Code Reusability, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Data Analysis, Computer Programming, Model Optimization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modern Regression Analysis in R

    Skills you'll gain: Statistical Inference, Statistical Modeling, Regression Analysis, Data Ethics, Statistical Methods, Statistical Hypothesis Testing, Data Science, R Programming, Statistical Programming, Statistical Analysis, Predictive Modeling, Predictive Analytics, Probability & Statistics, Correlation Analysis, Model Evaluation, Plot (Graphics)

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Hotel Operations, Hotels and Accommodations, Market Intelligence, Competitive Analysis, Hospitality Management, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Competitive Intelligence, Market Research, Hospitality, Performance Analysis, Performance Measurement, Technology Strategies, Data Analysis, Strategic Thinking, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    إنشاء تصاميم تسويقية مذهلة باستخدام كانفا

    Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Content Creation, Graphic and Visual Design Software, Social Media, Marketing Materials, Color Matching, Graphic Design, Graphical Tools, Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    69 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Peking University

    人群与网络

    Skills you'll gain: Game Theory, Social Network Analysis, Graph Theory, Network Analysis, Computational Thinking, Market Dynamics, Web Analytics and SEO, Social Sciences, Sociology, Market Analysis, Economics, Bidding, Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    114 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Qlik Sense for Business Intelligence

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data-Driven Decision-Making, Customer Analysis, Data Modeling, Data Analysis, Data Integration, Advanced Analytics, Spatial Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Transformation, Decision Support Systems, Collaborative Software, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    90 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Telehealth, Clinical Informatics, Health Care, Health Systems, Patient Education and Support, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Management, Data Governance, Data Sharing, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Plot (Graphics), Seaborn, Matplotlib, Statistical Visualization, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning Methods, Numerical Analysis, Python Programming, Data Manipulation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Data Modeling, Business Modeling, Business Analytics, Microsoft Excel, Business Solutions, Statistical Analysis, Mathematical Modeling, Data Analysis Software, Analysis, Statistical Methods, Forecasting, Data Analysis, Operations Research, Complex Problem Solving, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 3 Months

1…228229230…544

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok