Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Illinois Tech
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Business Reporting, Data Cleansing, Data Visualization, Data Management, Data Maintenance, Auditing, Analytics, Data Validation, Data Integrity
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Requirements, Financial Data, Data Modeling, Financial Analysis, Data Visualization Software, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, AI literacy, Data Presentation, Data Collection, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Statistics, Data Analysis, Statistical Reporting, Data Ethics, Experimentation, Science and Research, Data Science, Data-Driven Decision-Making, Research Design, Artificial Intelligence
Beginner · Specialization · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Responsible AI, Data Ethics, Business Intelligence, Organizational Leadership, Business Analytics, Generative AI, Culture Transformation, AI Security, Data-Driven Decision-Making, Data Management, Artificial Intelligence, Natural Language Processing, Strategic Decision-Making, Analytics, Business Transformation, Predictive Modeling, Innovation, Organizational Change, Data Science, IT Service Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, AI literacy, AI Security, Applied Machine Learning, AI Workflows, Model Deployment, Machine Learning, Analytics
Beginner · Course · 1 - 4 Weeks
University of Glasgow
Skills you'll gain: Model Evaluation, Deep Learning, Descriptive Analytics, Data Ethics, Data Preprocessing, ICD Coding (ICD-9/ICD-10), Federated Learning, Autoencoders, Health Informatics, Clinical Data Management, Medical Records, Data Mining, Medical Coding, Electronic Medical Record System, Responsible AI, AI Security, Electronic Medical Record, Predictive Modeling, Machine Learning, Machine Learning Methods
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: English Language, Marketing, Language Competency, Business, Vocabulary, Telecommuting, Human Resources, People Management, Leadership and Management, Human Resource Management, Marketing Management, Business Communication, Recruitment, Promotional Strategies, Grammar
Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Cloud Computing, Cloud Platforms, Process Optimization, Process Improvement and Optimization, Cloud Deployment, Cloud Services, Process Improvement, Manufacturing Operations, Innovation, Workforce Development, Cybersecurity, Manufacturing Processes, Manufacturing and Production, Augmented and Virtual Reality (AR/VR), Blockchain, Workforce Planning, Digital Transformation, Technology Strategies, Culture Transformation, Change Management
Beginner · Specialization · 3 - 6 Months

Peking University
Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Team Management, Talent Management, Legal Risk, Business Valuation, Proposal Development, Commercial Laws, Initiative and Leadership, Strategic Thinking, Innovation, Business Leadership, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Budget Management, Cost Accounting, Internal Auditing, Financial Reporting, Financial Statement Analysis, Financial Statements, Internal Controls, Auditing, Budgeting, Variance Analysis, Financial Forecasting, Performance Measurement, Performance Reporting, Financial Data, Business Process Reengineering, Lean Manufacturing, Big Data, Data Governance, Financial Management, Business
Beginner · Specialization · 3 - 6 Months
University of Rochester
Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media, Social Media Marketing, Organizational Skills, Marketing Design, Collaborative Software, Social Media Strategy, Creative Design, Design Elements And Principles, Shared Media, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours