Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The University of Edinburgh
Skills you'll gain: Culture, International Relations, Finance, Diplomacy, Social Impact, Cultural Diversity, Socioeconomics, Cultural Sensitivity, World History, Governance, Community Development, Data Analysis
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Microsoft Azure, Data Visualization, Microsoft Excel, Internet Of Things, Cloud Storage, Data Storage Technologies, Data Import/Export, Data Pipelines
Beginner · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Survey Creation, Interviewing Skills, Statistical Analysis, Data Quality, Research Methodologies, Data Cleansing, Data Collection, Research Design, Scientific Methods, Social Sciences, Case Studies, Data Mining, Quantitative Research, Qualitative Research, Research Reports, Big Data
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, World History, Diversity Awareness, Cultural Diversity, Economic Development, Socioeconomics, Social Justice, Global Marketing, International Relations, Anthropology, Business Economics, Demography, Social Sciences, Market Opportunities, Public History, Economics, Political Sciences
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Deep Learning, Convolutional Neural Networks, Health Informatics, Autoencoders, Recurrent Neural Networks (RNNs), Image Analysis, Embeddings, Health Information Management, Machine Learning, Applied Machine Learning, Health Care, Model Deployment, Generative Adversarial Networks (GANs), Artificial Neural Networks, Healthcare Project Management, Supervised Learning, Model Evaluation, Machine Learning Methods, Graph Theory, Big Data
Advanced · Specialization · 1 - 3 Months

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis
Beginner · Guided Project · Less Than 2 Hours