• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Business Planning, Financial Modeling, Cost Accounting, Product Development, New Product Development, Business Strategies, Business Development, Value Propositions, Investments, Presentations, Business Metrics, Customer Acquisition Management, Fundraising

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Putting the Personal in Personalized Nutrition

    Skills you'll gain: Nutrition and Diet, Clinical Nutrition, Precision Medicine, Personal Care, Microbiology, Molecular Biology, Public Health

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Capstone Project: Advanced AI for Drug Discovery

    Skills you'll gain: Model Evaluation, Feature Engineering, Bioinformatics, Dimensionality Reduction, Predictive Modeling, Deep Learning, Artificial Neural Networks, Pandas (Python Package), Drug Development, Unsupervised Learning, Scikit Learn (Machine Learning Library), Data Manipulation, Molecular Biology, Regression Analysis, Machine Learning Algorithms, Machine Learning

    2.1
    Rating, 2.1 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Riscos Financeiros (Crédito, Mercado e Liquidez)

    Skills you'll gain: Portfolio Management, Credit Risk, Risk Management, Financial Market, Investments, Market Liquidity, Risk Analysis, Financial Analysis, Capital Markets, Performance Measurement, Probability & Statistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Introduction to Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, Market Opportunities, Target Market, Growth Strategies, Business Transformation, Digital Transformation, New Product Development, New Business Development, Strategic Planning, Customer Analysis, Emerging Technologies, Health Technology, Business Modeling, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Manager dans l'incertain

    Skills you'll gain: Decision Making, Strategic Decision-Making, Data-Driven Decision-Making, Risk Management, Systems Thinking, Project Risk Management, Complex Problem Solving, Expectation Management, Behavioral Economics, Risk Analysis, Project Management, Performance Measurement, Innovation, Business Strategy, Business Metrics, Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Climate change and health

    Skills you'll gain: Health Policy, Climate Change Adaptation, Policy Analysis, Environmental Policy, Social Determinants Of Health, Health Systems, Environmental Issue, Sustainable Development, Climate Change Mitigation, Policy Development, Public Health, Environmental Science, International Relations, Governance, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Design, Process Improvement, Business Operations, Operational Analysis, Operational Efficiency, Inventory Management, Workflow Management, Process Management, Performance Improvement, Continuous Improvement Process, Organizational Strategy, Service Improvement, Inventory Management System, Inventory Control, Process Analysis, Capacity Management, Service Level, Resource Utilization, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    离散优化算法篇 Solving Algorithms for Discrete Optimization

    Skills you'll gain: Operations Research, Applied Mathematics, Algorithms, Mathematical Modeling, Combinatorics, Computational Logic, Advanced Mathematics, Performance Tuning, Theoretical Computer Science, Simulations, Linear Algebra

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process I

    Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, Health Systems, Requirements Elicitation, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Siemens

    Expedite – Skills for Industry Microcredential

    Skills you'll gain: Product Lifecycle Management, Sustainable Design, Sustainable Engineering, Digital Transformation, Project Planning, Business Acumen, Customer Service, Electronic Systems, Semiconductors, Engineering Design Process, Engineering Practices, Project Management, Internet Of Things, Collaboration, Artificial Intelligence, Business Communication, Teamwork, Risk Management, Leadership, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

1…225226227…339

In summary, here are 10 of our most popular market research courses

  • Business Model & Product Pitch: University of Minnesota
  • Putting the Personal in Personalized Nutrition: University of Illinois Urbana-Champaign
  • Capstone Project: Advanced AI for Drug Discovery: LearnQuest
  • Riscos Financeiros (Crédito, Mercado e Liquidez): Fundação Instituto de Administração
  • Introduction to Enterprise Growth and Innovation: Northeastern University
  • Manager dans l'incertain: Institut Mines-Télécom
  • Climate change and health: Imperial College London
  • Gestión de Operaciones: IESE Business School
  • 离散优化算法篇 Solving Algorithms for Discrete Optimization: The Chinese University of Hong Kong
  • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok