• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Innovation and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Corporate Strategy, Ideation, Lean Methodologies, Creative Thinking, New Product Development, Open Mindset, Cognitive flexibility, Business Architecture, Creativity, Storytelling, Team Management, Business Strategies, Organizational Strategy, Process Design, Organizational Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Admin Certification Preparation

    Skills you'll gain: Salesforce, Administration, Data Management, Customer Relationship Management, Cloud Applications, Security Controls

    3.8
    Rating, 3.8 out of 5 stars
    ·
    70 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Social Impact, Personal Development, Human Centered Design, Strategic Thinking, Human Development, Psychology, Relationship Building, Social Sciences, Culture, Cultural Diversity, Overcoming Obstacles, Dealing With Ambiguity, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    380 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    CentraleSupélec

    Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

    Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, IT Service Management, Technology Strategies, Human Resource Strategy, Managed Services, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Organizational Change

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Perspective-Taking

    Skills you'll gain: Influencing, Persuasive Communication, Strategic Thinking, Negotiation, Communication Strategies, Recognizing Others, Active Listening, Strategic Communication, Game Theory, Empathy, Decision Making, Interactive Learning, Appeals

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Project Management: Beyond planning and control

    Skills you'll gain: Organizational Structure, People Management, Process Management, Project Management, Innovation, Team Management, Business Solutions, Conflict Management, Change Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Computing (Part 2)

    Skills you'll gain: Computational Thinking, Programming Principles, Algorithms, Data Structures, Theoretical Computer Science, Computer Programming, Program Development, Python Programming, Computer Science, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    365 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    AI For All

    Skills you'll gain: AI Integrations, Data Ethics, Responsible AI, AI Workflows, AI literacy, Business Process Automation, Automation, ChatGPT, Computer Science, Analysis, Innovation, Decision Making, Natural Language Processing, Creative Problem-Solving, Business Planning, Business Strategy, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    129 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Intro to Personal Training: A Career Starter Course

    Skills you'll gain: Selling Techniques, General Sales Practices, Sales Strategy, Exercise Science, Sales, Goal Setting, Health And Wellness Coaching, Customer Retention, Sales Prospecting, Smart Goals, Nutrition and Diet, Client Services, Customer Acquisition Management, Nutrition Education, Workplace inclusivity, Motivational Interviewing, Kinesiology, Safety Assurance, Active Listening, Health Education

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

1…222223224…534

In summary, here are 10 of our most popular marketing strategy courses

  • L’IA pour tous: DeepLearning.AI
  • Innovation and entrepreneurship: Tecnológico de Monterrey
  • Salesforce Admin Certification Preparation: LearnKartS
  • Career Decisions: From Insight to Impact: Wesleyan University
  • Create Customer Personas in Canva: Coursera
  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
  • Perspective-Taking: Arizona State University
  • Project Management: Beyond planning and control: Politecnico di Milano
  • Principles of Computing (Part 2): Rice University
  • AI For All: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok