Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Rutgers the State University of New Jersey
Skills you'll gain: Inventory Management, Inventory Control, Supply Chain, Operations Management, Business Analytics, Supply Chain Management, Data Analysis, Financial Data, Pareto Chart, Data-Driven Decision-Making, Data Visualization, Case Studies, Data Storytelling, Benchmarking, Critical Thinking and Problem Solving, Statistical Analysis, Excel Formulas
★ 4.6 (285) · Beginner · Course · 1 - 4 Weeks

Campus BBVA
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Data Literacy, Descriptive Statistics, Analytics, Business Intelligence, Business Analysis, Statistical Methods, Data Management, Probability & Statistics, Statistical Inference, Statistics, Big Data, Statistical Analysis
★ 4.6 (238) · Beginner · Course · 1 - 3 Months

Campus BBVA
Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Business Analytics, Data Visualization, Dashboard Creation, Data Quality, Data Analysis, Analytics, Descriptive Statistics, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Methods, Statistics, Big Data, Sampling (Statistics), Statistical Hypothesis Testing, Project Management Life Cycle, Probability Distribution
★ 4.7 (59) · Beginner · Course · 1 - 3 Months

Edureka
Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Keyword Research, Data Collection, Customer Analysis, Data Quality, Content Performance Analysis, Digital Analysis, Conversion Funnel Analysis, Competitive Intelligence, Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Competitive Analysis, Data Analysis, Search Engine Optimization, Looker (Software), Marketing Analytics
Beginner · Specialization · 1 - 3 Months
Madecraft
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Analytics, User Accounts, Content Performance Analysis, Google Ads, Data Literacy, Marketing Effectiveness, Digital Marketing, Target Audience, Customer Analysis, Data Analysis, Performance Measurement, Return On Investment, Goal Setting, Performance Metric, Advertising Campaigns
Intermediate · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Marketing Strategy and Techniques, Product Strategy, Brand Management, Communication Strategies
★ 4.8 (2.2K) · Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Paid media, Search Engine Optimization, Online Advertising, Key Performance Indicators (KPIs), Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Marketing Planning, Data-Driven Marketing, Keyword Research, Social Media Strategy, Marketing Effectiveness, Social Media
★ 4.7 (414) · Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Prioritization, Content Development and Management, Competitive Analysis, Gap Analysis, Market Opportunities, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Predictive Modeling, Analytics, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Business Analytics, Model Training, Ethical Standards And Conduct, Data Ethics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Machine Learning, Statistical Modeling, Data Strategy, Regression Analysis, Supervised Learning, Model Optimization
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: A/B Testing, Content Performance Analysis, Content Scheduling, Marketing Analytics, Business Intelligence, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Brand Marketing, Social Media Management, Customer Relationship Management (CRM) Software, Digital Marketing, Marketing Automation, Content Optimization, Email Marketing, Value Propositions, Data-Driven Marketing, Web Analytics, Brand Management, Content Strategy
Beginner · Professional Certificate · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Procurement, Supplier Relationship Management, Supplier Management, Purchasing, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Business Analytics, Contract Negotiation, Analytics, Business Intelligence, Data-Driven Decision-Making, Critical Thinking and Problem Solving, Data Analysis, Financial Analysis, Data Storytelling
★ 4.6 (26) · Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Operational Analysis, Data-Driven Decision-Making, Business Logic, Model Optimization, Strategic Decision-Making, Data Science, Feature Engineering, Complex Problem Solving, Logistics, Model Evaluation, Python Programming, Decision Making, Mathematical Software, Cloud Computing
Intermediate · Course · 1 - 3 Months