Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Data Manipulation, Data Visualization, Probability & Statistics, Business Analytics, Data Transformation, Statistics, Data Visualization Software, Descriptive Statistics, Data Cleansing, Data Preprocessing, Time Series Analysis and Forecasting, Correlation Analysis, Python Programming
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Pivot Tables And Charts, Spreadsheet Software, Data Analysis Expressions (DAX), Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Key Performance Indicators (KPIs), Data Management, Productivity
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Prompt Engineering, Amazon Bedrock, Responsible AI, Infrastructure as Code (IaC), Amazon CloudWatch, Application Deployment, Amazon Elastic Compute Cloud, CI/CD, AWS CloudFormation, Unit Testing, Continuous Deployment, Cloud Deployment, Continuous Integration, DevOps, Devops Tools, Code Review, Amazon Web Services, Serverless Computing, Containerization, Data Analysis
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Real Time Data, Data Processing, Big Data, Serverless Computing, SQL, Performance Tuning, Scalability
Intermediate · Course · 1 - 3 Months

Rice University
Skills you'll gain: Ancient History, Timelines, Social Impact, Social Justice, Anthropology, Scientific Methods, World History, Social Sciences, Art History, Sustainable Development, Peer Review, Environment, Case Studies, General Science and Research, Community Development, Climate Change Programs, Spatial Analysis, Research, Cultural Sensitivity, Data Analysis
Beginner · Specialization · 3 - 6 Months

National Taiwan University
Skills you'll gain: File I/O, Data Visualization Software, Data Structures, Data Analysis, Financial Data, Python Programming, Financial Analysis, Debugging, Data Manipulation, Scripting, Business Analysis
Intermediate · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Telephone Skills, Business Communication, Market Research, Business Correspondence, Travel Arrangements, Events and Conferences, Cultural Sensitivity, Negotiation, Language Competency, Customer Relationship Building, Presentations, Vocabulary
Intermediate · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Apache Kafka, Server Administration
Intermediate · Course · 1 - 4 Weeks