• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Excel Essentials and Beyond

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Data Presentation, Data Visualization, Spreadsheet Software, Data Storytelling, Data Visualization Software, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Dataflow, Data Lakes, Model Deployment, Apache Kafka, Tensorflow, Data Governance, Data Warehousing, MLOps (Machine Learning Operations), Data Infrastructure, Data Migration, Data Architecture, Apache Spark, Extract, Transform, Load, Unstructured Data, Real Time Data, Data Processing, Data Quality, Big Data

    4.4
    Rating, 4.4 out of 5 stars
    ·
    90 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Interviewing Skills, Data Collection, Sampling (Statistics), Unstructured Data, Research Methodologies, Qualitative Research, Data Validation, Data Quality, Text Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Business Reporting, Marketing Automation, Email Marketing, Customer Data Management, Sales Enablement, Marketing, Customer Service

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of London

    The Data Science Profession – Student View

    Skills you'll gain: Data Literacy, Unsupervised Learning, Data Science, Applied Machine Learning, Data Analysis, Machine Learning, Big Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pohang University of Science and Technology(POSTECH)

    Programming with Cloud IoT Platforms

    Skills you'll gain: Internet Of Things, Cloud Platforms, IBM Cloud, Application Development, Cloud Computing, Google Cloud Platform, Microsoft Azure, Amazon Web Services, Emerging Technologies, Network Protocols, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Data Modeling with Power BI: Advanced DAX Calculations

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Visualization, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…219220221…474

In summary, here are 10 of our most popular marketing analytics courses

  • Improving Customer Retention: Coursera
  • Enhance Organizational Communications with Slack: Coursera
  • Capstone: Making the Case for AI: Emory University
  • AI Workflow: Data Analysis and Hypothesis Testing: IBM
  • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera
  • Excel Essentials and Beyond: Board Infinity
  • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate 日本語版: Google Cloud
  • Data Collection: Online, Telephone and Face-to-face: University of Michigan
  • Get Started with HubSpot: Coursera
  • The Data Science Profession – Student View: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok