Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Nutritional Assessment, Predictive Analytics, Maternal Health, Machine Learning, Diagnostic Tests, Food and Beverage, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology
Intermediate · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Social Impact, Entrepreneurship, Value Propositions, Sustainable Development, Business Modeling, Needs Assessment, Community Development, Business Planning, New Business Development, Innovation, Environmental Social And Corporate Governance (ESG), Professional Networking, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication
Beginner · Specialization · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Learning Theory, Regulatory Compliance, Financial Planning, Relationship Building, Risk Modeling, Legal Risk
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Pivot Tables And Charts, Jupyter, Data Visualization Software, Data Visualization, Microsoft Excel, Data Analysis, Text Mining, Data Manipulation, Data Cleansing, NumPy, Data Analysis Software, Data Wrangling, Time Series Analysis and Forecasting, Python Programming, Data Preprocessing, Data Structures, Development Environment
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Video Editing, Social Media Strategy, Graphic and Visual Design Software, Content Creation, Video Production, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours