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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to KPIs: Measuring Success in Business

    Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Metric, Performance Improvement, Operational Performance Management, Business Analytics, Business Priorities, Benchmarking, Operational Efficiency, Business Reporting, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Usar fórmulas y funciones básicas en Microsoft Excel

    Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    409 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    The Business Intelligence (BI) Analyst Capstone Project

    Skills you'll gain: Presentations, Business Intelligence, Dashboard, Tableau Software, IBM Cognos Analytics, Statistical Analysis, Business Analytics, Data Analysis, Looker (Software), Regression Analysis, Data Visualization, PostgreSQL, Interactive Data Visualization, Pivot Tables And Charts, Data Visualization Software, Data Cleansing, Microsoft Excel, SQL, Data Preprocessing, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    42 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Management and Storage in the Cloud

    Skills you'll gain: Data Lakes, Data Governance, Data Architecture, Data Management, Cloud Storage, Database Management, Data Warehousing, Data Access, Metadata Management, NoSQL, Star Schema, Data Quality, Big Data, Query Languages, Data Integration, Application Programming Interface (API), Performance Tuning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Conceitos Básicos de Logística e Supply Chain

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Transportation Management, Logistics, Inventory Management System, Supply Chain, Inventory Control, Supply Chain Management, Service Level, Order Management, Demand Planning, Performance Measurement, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Assisting Public Sector Decision Makers With Policy Analysis

    Skills you'll gain: Statistical Analysis, Program Evaluation, Policy Analysis, Data Analysis, Statistical Methods, Statistical Hypothesis Testing, Analytical Skills, Forecasting, R Programming, Research Design, Time Series Analysis and Forecasting, Ggplot2

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Fundamentals of Data Analysis in Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Dashboard, Data Transformation, Data Analysis, Excel Formulas, Data Visualization Software, Data Presentation, Data Manipulation, Business Intelligence, Data Cleansing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design a pitch deck with Canva

    Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Análisis de Negocios con Estados Financieros

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Accounting, Income Statement, Financial Analysis, Balance Sheet, Financial Reporting, Cash Flows, Cash Management, Working Capital, Accrual Accounting, Asset Management, Operating Expense, Capital Expenditure, Resource Management, Market Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Teaching Impacts of Technology in K-12 Education

    Skills you'll gain: Big Data, Cybersecurity, Pedagogy, Student Engagement, Blockchain, Digital pedagogy, Algorithms, Data Security, Teaching, digital literacy, Cryptography, Technical Communication, Diversity Awareness, K-12 pedagogy, Information Privacy, Emerging Technologies, Computer Networking, Digital Transformation, Diversity Equity and Inclusion Initiatives, Computer Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Principal Component Analysis with NumPy: Coursera
  • Introduction to KPIs: Measuring Success in Business : Coursera
  • Usar fórmulas y funciones básicas en Microsoft Excel: Coursera
  • Business Model Canvas: Coursera
  • The Business Intelligence (BI) Analyst Capstone Project: SkillUp
  • Data Management and Storage in the Cloud: Google Cloud
  • Conceitos Básicos de Logística e Supply Chain: Universidade Estadual de Campinas
  • Assisting Public Sector Decision Makers With Policy Analysis: University of Michigan
  • Fundamentals of Data Analysis in Excel: Corporate Finance Institute
  • Design a pitch deck with Canva: Coursera

Skills you can learn in Marketing

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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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