Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Macquarie University
Skills you'll gain: Data Storytelling, Power BI, Microsoft Excel, Dashboard Creation, Data Presentation, Dashboard, Interactive Data Visualization, Excel Formulas, Data Visualization, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Data Transformation, Statistical Visualization, Spreadsheet Software, Infographics, Data Analysis, Data Wrangling, Tree Maps, Data Cleansing
★ 4.8 (6.1K) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Strategies, Strategic Marketing, Digital Marketing Tools, Target Market, Sales Strategy, Marketing Planning, Marketing, Marketing Effectiveness, Target Audience, Business Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Brand Strategy, Digital Marketing, Branding, Brand Management, Brand Awareness, Market Research
★ 4.6 (1.4K) · Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Social Media Campaigns, Event Marketing, Marketing, Content Creation, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Product Promotion, Design, Brand Loyalty, Customer Engagement
★ 4.7 (236) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Performance Measurement, Business Intelligence Software, Interactive Data Visualization, Data Presentation, Analytics, Business Reporting, Dataflow, Anomaly Detection, Machine Learning
★ 4.3 (12) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Target Market, Search Engine Optimization, Social Media, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Customer Retention, Customer Relationship Management, Online Advertising, Digital Media Strategy, Email Automation, Marketing
★ 4.8 (4.7K) · Beginner · Professional Certificate · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Product Planning, Product Strategy, Product Management, Strategic Marketing, Storytelling, Marketing Planning, Commercialization, Product Promotion, Growth Strategies, Market Share, Branding, Brand Strategy, User Feedback, Persuasive Communication, Customer experience improvement, Strategic Partnership, Customer Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Social Media Strategy, Content Creation, Marketing, Branding, Brand Management, Dashboard
★ 3.9 (48) · Beginner · Guided Project · Less Than 2 Hours
Madecraft
Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Database Management Systems, Analytics, Database Theory, Social Media Analytics, Relational Databases, Big Data, Query Languages, Database Design, Marketing Analytics, Solution Design
Beginner · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: Marketing, Target Market, Target Audience, Marketing Management, Strategic Marketing, Product Planning, Product Strategy, Promotional Strategies, Product Marketing, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Marketing Planning, Business Marketing, Brand Marketing, Product Management, Consumer Behaviour, Branding
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Complex Problem Solving, Data Synthesis, R Programming
★ 4.4 (1.3K) · Advanced · Specialization · 3 - 6 Months
Universidade de São Paulo
Skills you'll gain: Conversion Funnel Analysis, Search Engine Marketing, Digital Marketing, Email Marketing, Digital Marketing Campaigns, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Marketing Planning, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics
★ 4.7 (2.3K) · Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Regression Analysis, Supply Chain Planning, Statistical Analysis, Forecasting, Statistical Modeling, Data Processing, Marketing Analytics, Predictive Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Exploratory Data Analysis, Scatter Plots, Data Modeling, Model Evaluation, Excel Formulas, Data Storytelling, Data Visualization
★ 4.6 (305) · Beginner · Course · 1 - 4 Weeks