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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Chat with Your Data: Generative AI-Powered SQL Data Analysis

    Skills you'll gain: SQL, Generative AI, Data Visualization, Database Design, Interactive Data Visualization, Query Languages, Data Capture, Data Analysis, Debugging, ChatGPT, Prompt Engineering, Databases, Data Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    Icahn School of Medicine at Mount Sinai

    Big Data Science with the BD2K-LINCS Data Coordination and Integration Center

    Skills you'll gain: Bioinformatics, Interactive Data Visualization, Supervised Learning, Machine Learning, Big Data, Data Integration, Unsupervised Learning, Data Processing, Data Analysis, Metadata Management, Application Programming Interface (API), Restful API

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.7
    Rating, 4.7 out of 5 stars
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    76 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Statistics for International Business

    Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    316 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    127 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Status: Preview
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    D

    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, Writing, Artificial Intelligence, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, ChatGPT, Data Analysis, Text Mining, Operational Efficiency, Project Schedules, Media Production

    4.8
    Rating, 4.8 out of 5 stars
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    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
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    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep PL-300: Microsoft Power BI Data Analyst Associate

    Skills you'll gain: Power BI, Dashboard, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Business Analytics, Data Modeling, Star Schema, Data-Driven Decision-Making, Pivot Tables And Charts, Key Performance Indicators (KPIs), Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Project Operations & Automation

    Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados para Workforce Management

    Skills you'll gain: Workforce Management, People Analytics, Big Data, HR Tech, Workforce Planning, Data Mining, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Digital Transformation, Human Resources, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    83 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Chat with Your Data: Generative AI-Powered SQL Data Analysis: Vanderbilt University
  • Big Data Science with the BD2K-LINCS Data Coordination and Integration Center: Icahn School of Medicine at Mount Sinai
  • International Business Entry Strategies : University of Colorado Boulder
  • Improving Customer Retention: Coursera
  • Statistics for International Business: University of London
  • AI Workflow: Data Analysis and Hypothesis Testing: IBM
  • Establishing Product-Market Fit: University of Maryland, College Park
  • AI for Productivity: Duke University
  • Product Management Fundamentals: Xbox
  • Exam Prep PL-300: Microsoft Power BI Data Analyst Associate: Whizlabs

Skills you can learn in Marketing

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