• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Strategic Customer Relationship Management & Sales Technique

    Skills you'll gain: Sales Presentation, Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Inside Sales, Sales Development, Employee Onboarding, Sales Operations, Sales, Dashboard, Customer Success Management, Business Reporting

    3.8
    Rating, 3.8 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Product Development

    Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Team Performance Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Corporate Strategy, Market Opportunities, Technology Roadmaps, Business Strategy, Portfolio Management, Business Modeling, Agile Methodology

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Smart Device & Mobile Emerging Technologies

    Skills you'll gain: Wireless Networks, Telecommunications, Mobile Development, Apple iOS, Display Devices, Business Planning, iOS Development, Product Planning, Android (Operating System), Company, Product, and Service Knowledge, Communication Systems, Business Strategy, Business Strategies, Network Analysis, Network Performance Management, Emerging Technologies, Operating Systems, Knowledge of Apple Hardware, System Software, Market Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Supply chain management: Be global

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Supply Chain Systems, Strategic Sourcing, Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Sustainable Business, Risk Management, Risk Analysis, Business Technologies, Risk Mitigation, Sustainable Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    370 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Negotiation, with Goldman Sachs 10,000 Women

    Skills you'll gain: Negotiation, Active Listening, Rapport Building, Interpersonal Communications, Goal Setting, Trustworthiness, Communication, Influencing, Expectation Management, Emotional Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    519 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Journey Mapping, Agile Methodology, Customer experience improvement, Agile Project Management, Persona Development, Prototyping, Experience Design, User Story, Product Development, New Product Development, Customer Analysis, Product Strategy, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Stakeholder Engagement, Performance Measurement, Market Opportunities, Business Modeling, Stakeholder Communications, Sustainable Development, Environmental Issue, New Business Development, Key Performance Indicators (KPIs), Business Analysis, Sustainable Business, Sustainable Systems, Land Management, Environmental Resource Management, Systems Analysis, Financial Analysis, Systems Thinking, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Strategic Leadership, Initiative and Leadership, Leadership, Social Impact, Community Organizing, Empowerment, Environmental Issue, Climate Change Mitigation, Environmental Regulations, Accounting, Marketing, Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Negotiation Skills and Effective Communication

    Skills you'll gain: Negotiation, Emotional Intelligence, Communication, Conflict Management, Relationship Building, Communication Strategies, Interpersonal Communications, De-escalation Techniques, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    The Finance of Climate Change

    Skills you'll gain: Project Finance, Financial Systems, Finance, Financial Market, Securities (Finance), Climate Change Programs, Environmental Social And Corporate Governance (ESG), Environmental Issue, Corporate Finance, Climate Change Mitigation, Risk Modeling, Corporate Sustainability, Financial Policy, Corporate Strategy, Credit Risk, Financial Regulation, Investments, Climate Change Adaptation, Investment Management, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

1…203204205…534

In summary, here are 10 of our most popular marketing strategy courses

  • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy
  • Strategic Product Development: University of Colorado Boulder
  • Smart Device & Mobile Emerging Technologies: Yonsei University
  • Supply chain management: Be global: Macquarie University
  • Fundamentals of Negotiation, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera
  • How To Get Started With Pinterest Shopping: Coursera
  • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok