Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Water Resource Management, Food and Beverage, Risk Mitigation, Business Risk Management, Environment and Resource Management, Insurance, Lease Contracts, Property Management, Marketing, Commercial Lending, Loans
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Generative AI, Microsoft Copilot, Generative Adversarial Networks (GANs), Responsible AI, Data Ethics, Autoencoders, Data Security, Information Privacy, Anomaly Detection, Model Evaluation, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Management, Social Media Strategy, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Job Analysis, Negotiation, Writing, Compensation Strategy, Recruitment Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles
Intermediate · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Splunk Inc.
Skills you'll gain: Splunk, Data Modeling, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Data Management, Database Management, Visualization (Computer Graphics), Data Mapping, Incident Management, Query Languages, Data Integration, Information Management, Event Monitoring, Performance Tuning, Frontend Performance, Big Data, Business Intelligence, Data Analysis, Business Analytics
Intermediate · Specialization · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Cloud Security, Tax Compliance, Cloud Computing, Sales Tax, Regulation and Legal Compliance, Tax Management, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Digital Forensics, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: NoSQL, Data Warehousing, Database Management Systems, Database Architecture and Administration, Database Administration, Databases, Relational Databases, Big Data, Data Architecture, Data Processing, Data Integrity, Data Security, Scalability
Build toward a degree
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)
Beginner · Course · 1 - 3 Months