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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Wrangling, Data Processing, Data Visualization, Plot (Graphics), Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Data Integration, Statistics, Infectious Diseases, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Relations and Functions

    Skills you'll gain: Graphing, Data Analysis, R (Software), R Programming, General Mathematics, Mathematical Modeling, Algebra, Mathematical Software, Applied Mathematics, Calculus, Business Mathematics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    231 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep PL-300: Microsoft Power BI Data Analyst Associate

    Skills you'll gain: Data Visualization, Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods

    4.3
    Rating, 4.3 out of 5 stars
    ·
    833 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Artificial Intelligence Practitioner

    Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    338 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in People Management

    Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    334 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Financial Regulation, Law, Regulation, and Compliance, Regulatory Compliance, Predictive Analytics, Financial Services, Financial Regulations, AI Security, Personalized Service, Payroll Reporting, Financial Trading, Market Data, Retail Banking, Predictive Modeling, Financial Reporting, Prompt Engineering, FinTech

    3.8
    Rating, 3.8 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    2

    28DIGITAL

    Data Science for Business Innovation

    Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Machine Learning Methods, Data Analysis, Risking, Data Literacy, Data Ethics, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with R

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Analysis, Model Evaluation, Data Transformation, R Programming, Data Visualization, Regression Analysis, Predictive Modeling, Statistical Methods, R (Software), Data Manipulation, Plot (Graphics), Data Science, Box Plots, Statistical Visualization, Correlation Analysis, Model Training, Tidyverse (R Package)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    378 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Data Analysis Using Python

    Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Plot (Graphics), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Processing, Data Wrangling, Data Integration, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Data Import/Export, Histogram, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    433 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Process Controls, Correlation Analysis, Statistics, Data-Driven Decision-Making, Statistical Modeling, Statistical Hypothesis Testing, Statistical Methods, Statistical Software, Probability & Statistics, Regression Analysis, Statistical Inference, Predictive Analytics, Data Analysis, SAS (Software), Scatter Plots, Experimentation, Analytical Skills, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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