Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Wrangling, Data Processing, Data Visualization, Plot (Graphics), Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Data Integration, Statistics, Infectious Diseases, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Graphing, Data Analysis, R (Software), R Programming, General Mathematics, Mathematical Modeling, Algebra, Mathematical Software, Applied Mathematics, Calculus, Business Mathematics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics
Intermediate · Specialization · 1 - 3 Months

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Model Evaluation, Classification And Regression Tree (CART), Data Ethics, Applied Machine Learning, Model Training, Unsupervised Learning, Convolutional Neural Networks, Random Forest Algorithm, Data Preprocessing, Data Analysis, Regression Analysis, Responsible AI, Recurrent Neural Networks (RNNs), Data Collection, Compliance Training, Regulatory Compliance, Test Tools, Learning Strategies, Test Planning, Goal Setting
Intermediate · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, HR Tech, Human Resource Management, Human Resources Management and Planning, Responsible AI, Human Resources, AI Enablement, Data Ethics, Data-Driven Decision-Making, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Applied Machine Learning, Machine Learning Methods, Blockchain, Predictive Modeling, Decision Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Fraud detection, Generative Model Architectures, AI Personalization, Financial Regulation, Law, Regulation, and Compliance, Regulatory Compliance, Predictive Analytics, Financial Services, Financial Regulations, AI Security, Personalized Service, Payroll Reporting, Financial Trading, Market Data, Retail Banking, Predictive Modeling, Financial Reporting, Prompt Engineering, FinTech
Beginner · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Data Strategy, Data-Driven Decision-Making, Big Data, Data Science, NoSQL, Data Modeling, Data Storage Technologies, Analytics, Business Analytics, Machine Learning Methods, Data Analysis, Risking, Data Literacy, Data Ethics, Machine Learning, Unsupervised Learning, Regression Analysis, Descriptive Analytics, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Analysis, Model Evaluation, Data Transformation, R Programming, Data Visualization, Regression Analysis, Predictive Modeling, Statistical Methods, R (Software), Data Manipulation, Plot (Graphics), Data Science, Box Plots, Statistical Visualization, Correlation Analysis, Model Training, Tidyverse (R Package)
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Plot (Graphics), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Processing, Data Wrangling, Data Integration, Data Preprocessing, Data Manipulation, Scatter Plots, NumPy, Exploratory Data Analysis, Data Import/Export, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Process Controls, Correlation Analysis, Statistics, Data-Driven Decision-Making, Statistical Modeling, Statistical Hypothesis Testing, Statistical Methods, Statistical Software, Probability & Statistics, Regression Analysis, Statistical Inference, Predictive Analytics, Data Analysis, SAS (Software), Scatter Plots, Experimentation, Analytical Skills, Data Visualization
Beginner · Course · 1 - 3 Months